The prospect of a cut by the Chinese government in its import duties on shoes and other luxury products by next autumn has apparently led Sergio Rossi to decide to take over control over five of its 11 franchised stores in China. The Italian brand, which is owned by Gucci Group, entered the market in 2006 and its franchises are now located in nine cities. The five stores targeted for ownership are in Beijing, Shanghai, Ningbo and Shenzen. Sergio Rossi is planning to double the number of locations in China by 2014, opening more of its own stores in Beijing, Shanghai, Hong Kong and second-tier and third-tier cities.

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