The Sachdeva family, which owns one of the largest shoe-production companies in India, is launching Vazco Salbatore, a new brand for the international market. The uppers are made in India and the shoes are assembled in Portugal. The Sachdevas oversee the collection's design and product development, providing technical assistance to the Portuguese partner. They want to set up a dedicated sales network for Vazco Salbatore, hiring one agent per country and starting with Portugal. The Sachdeva family owns Virola International, a large supplier of private-label footwear for clients in Europe and elsewhere. The company already manufacturers and sells two house brands, Alberto Torresi and Stressless, which are made in India. The first one is marketed primarily in the booming domestic market.

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