The Salvatore Ferragamo Group is expanding the use of radiofrequency identification chips (RFID) for the authentication of its products. The move is expected to help the Italian fashion house effectively prevent counterfeiting, as the chips allow Ferragamo items to be both authenticated and tracked through the supply chain. The tags also allow customers to check if products are authentic in stores via their smartphone. The luxury group has started RFID tags as means of tracking its shoes. The tags cannot be seen. In 2015, the company intercepted and blocked the sale of around 91,000 counterfeit products from online listings. According to Salvatore Ferragamo, more than 60 percent of the counterfeit products that were seized and destroyed were belts. Among the other targeted items were handbags and shoes.