The Scandinavian Shoe Center in Copenhagen, established in 1998, will undergo a huge reconstruction in order to make it more inspiring to both exhibitors and buyers. Bella Center, where the trademart is housed, will facilitate the rebuilding. The aim is to create more open surfaces and fewer facades. A more open environment will hopefully attract more temporary exhibitors and facilitate the integration of the Scandinavian Shoe Center into the larger CIFF fashion fair. The reconstruction is expected to be finished sometime in 2012.