The Skechers Foundation's tenth annual Pier to Pier Friendship Walk, in October 2018, raised more than $2 million. As a result, Skechers has now distributed checks totaling more than $1 million to six educational foundations and delivered a seventh check – for about $600,000, in its largest single donation to date – to the Friendship Foundation, a non-profit group that helps children with special needs. In addition, the company will be maintaining its college scholarship program for the third consecutive year. The foundation has raised more than $11 million since the walk-a-thon's launch in 2009. This most recent edition was sponsored by Nickelodeon and NBC4 California. Celebrities in attendance included the former boxer Sugar Ray Leonard, the TV personality Jimmy Kimmel and the model Brooke Burke.