The trade shows GDS and Global Shoes are going to unveil a new look in the coming seasons. The GDS show's advertising concept has been redesigned to run under a new theme, which can be translated as “Inspiration to Go.” The new design aims to combine two essential elements of the GDS. First of all, the trade fair should be regarded as a central meeting point for decision-makers around the world, while providing important information and stimulation as a trendsetter and guidepost. On the other hand, inspiration is available for everyone at any time, during the trade fair and afterward. Global Shoes is taking on the slogan “Shoe Fashion all along the Line,” in order to emphasize the great variety found there. Multicolored lines symbolize the wide spectrum of the shoe industry. The new advertising will be used in all types of communication, including posters, flyers, banners and the trade shows' websites. The advertising agency Feuerland from Cologne designed the new graphics.