Timberland has appointed Bob Sineni as vice president and general manager of the Timberland PRO line, which serves the workwear markets. He joins the outdoor brand from Majestic Athletic, where he has served as director of the strategic channel since 2011. Majestic Athletic is also part of VF Corp. Prior to Majestic, he served for ten years as director of FedEx Worldwide services. Sineni started his career as sales representative at Airborne Express. In his new role at Timberland, which is effective immediately, he will lead all aspects of the Timberland PRO business including strategy, operations, product, marketing and sales. He reports to Jim Pisani, Timberland's global brand president.