Timberland has signed an exclusive licensing and distribution agreement with Reliance Brands for the sale of Timberland products in India through branded retail stores and premium department stores. Reliance Brands already has joint ventures set up with Paul & Shark and Diesel. The company is part of Reliance Industries, described as the largest private sector company in the fast-growing Indian market, with annual consolidated sales of more than $28 billion. Founded in October 2007, Reliance Brands is run by Darshan Mehta, who formerly ran Arvind Brands, the Indian joint venture partner of VF Corporation.