Tod’s has appointed Noona Smith-Petersen as its head of corporate relations - a newly created role. Smith-Petersen, who has formerly worked for Giorgio Armani, Valentino and Calvin Klein, will be responsible for corporate relations worldwide. She will also coordinate the group’s resources to organize projects and special communication events for Tod’s, Hogan and Fay, the three brands owned by the group. She will also act as communications director for the Roger Vivier luxury shoe brand, owned separately by Diego Della Valle and his family.