Tod's has restyled its corporate website, www.todsgroup.com. The overhaul has changed the site from a static and somewhat uninspiring outfit into something more modern and elegant, bearing the brand's brown and orange colors.
Bally has signed up Chinese actor and model Huang Jingyu , also known as Johnny Huang , as the face of its autumn/winter campaign and as its brand ambassador. It is the first time a Chinese person is the global ambassador for the brand. In China, the Swiss company ...
Saucony is launching a new initiative, Run It Local , to support specialty running retailers. The €335,000 campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the ...
Safety Jogger , a brand of safety shoes and equipment owned by the Belgian footwear trading company Cortina , has signed a three-year sponsorship deal with the Deceuninck-Quick Step cycling team. The partnership will run from 2022 to 2024 and the brand’s logo will be one of the official ...
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