Tod's is pursuing further its project of developing an unconventional line of products with a contemporary lifestyle, called No_Code. The newest product for this season is a so-called “shoeker,” a patented name which stands for a combination of a regular shoe and a sneaker. Designed in collaboration with a Korean industrial designer, Yong Bae Seok, the “shoeker” is a lightweight shoe that is said to allow people to dress appropriately at any time anywhere. It uses rubber and another stabilizing material in the sole, and leather and neoprene in the upper.