Tokyo, New York and Hong Kong are the cities where Hunter plans to open its new flagship stores next year, starting with the Japanese capital in March. The famous U.K. brand of fashionable rubber boots opened its first and only store on London's Regent Street last autumn. It has also opened pop-up shops at the Breuninger department stores in Stuttgart and Düsseldorf and the Londenfry fashion store in Munich. A pop-up has opened at 108 Wooster Street in the SoHo district of New York. Permanent shop-in-shops have been set up at the Boots and Shoes stores in Cologne and Berlin.

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