Tom Brady, the NFL quarterback for the Super Bowl-winning New England Patriots, will be the new face of Ugg Australia's men's collection. The footwear and lifestyle brand signed a four-year deal with Brady, who will bring his own ideas to the design of Ugg's new men's collection, due out next season. In Europe, the footwear and lifestyle brand has thus far been very popular with women. Ugg hopes Brady will promote the brand as a modern and versatile style that can be rough and casual but also elegant and fashionable. Ugg Australia has just launched an advertising campaign on the ESPN sports channel in the U.S. around Brady, addressed to men.