The German footwear buying group ANWR is planning its 2021 trade fairs in hybrid form, with physical shows in Mainhausen, near Frankfurt, and virtual events. The events in Mainhausen will only take place if the coronavirus situation allows.
Regardless of possible ongoing coronavirus-related restrictions, ANWR is planning to rely in the long run on this dual-track strategy combining face-to-face and digital events.
The first trade fair, the ”ANWR Order First,” will be held on Feb. 8-9 and marks the start of the order-placing period for the next fall/winter season, focusing on information on fashion trends, as well as on children’s and outdoor footwear.
The ”ANWR Order Winter” trade fair will follow, from March 2 to 4.
On April 13-14, the ”ANWR Order Fashion Days & Now” will make it possible to obtain the latest products, pick up on new trends and place orders.
For the second half of 2021, and for the order round for the spring/summer 2022 season, the timetable is planned according to a similar schedule. The Order First trade fair will be held on Aug. 2-3, the Order Summer fair on September 7-9 and the Fashion Days fair on Oct. 5-6.