Digital business networking meetings held by 20 Brazilian footwear brands with buyers from Latin America are expected to generate about $1.2 million in business between orders that have been already received and talks initiated at the events, according to the local footwear association, Abicalçados.

The events were organized between Aug. 24 and Sept. 25 by Abicalçados in partnership with the Brazilian trade and the investment promotion agency, Apex-Brasil.

According to Abicalçados’ trade promotion analyst, Paola Pontin, the meetings generated $220,000 in immediate deals. The companies expect to receive a further $960,000 in orders thanks to the contacts they established. Pontin said that over 380 contacts were made, most of them new, with important buyers in Colombia, Peru and Chile. “This type of digital negotiation has been accelerating, a trend that was reinforced by the needs that were felt during the new coronavirus pandemic. With each event, we feel that the companies are better prepared” and the results more visible, she pointed out.

The brands Marina Mello, Ferrucci, Tresilas, Suzana Santos, Renata Mello, Azillê, Kildare, Medical Line, Parô do Brasil, Parô Cool, 365 Days, Vicenza, Zagga, Marluvas, Klin, Luiza Barcelos, Pé com Pé, GB Footwear, RDi, and Top Boot participated in the meetings.