Gallery Fashion & Shoes had an attendance at a ”much higher frequency than expected,” according to Ulrike Kähler, project director and managing director of the organiser, the Igedo Company. No figures were disclosed.
The show ran from August 30 to Sept.1 but also included Showroom Concept, that was held from Aug. 28 to Sept.1.
The event was the first fashion trade shoe show to take place in Germany since the Covid-19 related lockdown. It was held in Düsseldorf at Areal Böhler, a former factory complex fitted with exhibition halls.
The platform showcased 40 percent fashion items and accessories and 60 percent shoes from 300 exhibitors representing 550 brands. Igedo noted that 54 percent of exhibitors came from abroad and 46 percent from Germany.
Previously, Gallery Fashion and Gallery Shoes were two separate fairs held on different dates. Due to the impact of the coronavirus pandemic the shows were combined into a single event. Kähler said that holding the events together served as a ”blueprint” and that Igedo is planning to apply the concept to the four tradeshows it holds annually in Düsseldorf “with the corresponding weighting for each date.”
The so-called Showroom Concept gives fashion agencies that do not have their own showroom in Düsseldorf the opportunity to present their collections over a five-day period at the Areal Böhler venue.
Kähler pointed out that the fact that brands are ”now being presented in an overall context and not just within their own segment has also generated a lot of positive feedback.”
Barring future restriction caused by the Covid-19 pandemic, Igedo is planning to hold the next two Gallery Fashion & Shoes trade fairs on Jan. 31-Feb. 2, with Showroom Concept running from Jan. 29 to Feb.2, and on March 7-9, with Showroom Concept starting on March 5.