The organizers of the Micam trade show are preparing the next edition to be held at the Rho exhibition hall, near Milan, on Sept. 20-23.

The theme of the fair will be the second chapter in the #micamtales series, dedicated this year to Micam in Wonderland, The creative idea for the September campaign was once again curated by the MM Company. It features photos taken by Fabrizio Scarpa and three short video-stories directed by Daniele Scarpa which use irony as their leitmotiv. Over the coming weeks, Micam will disclose other new initiatives for the September edition.