The Paris and Milan fashion weeks for the presentation of spring/summer 2021 menswear collections will be held digitally this year, with Paris preceding Milan and inverting the traditional international fashion show calendar as presentations go online due to the Covid-19 pandemic.

Fédération de la Haute Couture et de la Mode, France’s governing body, will hold its menswear fashion week from July 9 to 13, structuring the event around a dedicated platform and maintaining the principle of its official calendar.

Meanwhile, the Italian fashion trade association, Camera Nazionale della Moda, will present both spring/summer 2021 menswear collections and men’s and women’s spring/summer 2021 pre-collections from July 14 to 17. Milano Digital Fashion Week will be visible on the trade association’s various digital channels.

Last month, the British Fashion Council, announced that it would begin a “gender neutral” London fashion week on June 12. The British trade group added that all fashion weeks over the next 12 months will be held online and merge womenswear and menswear into one platform to allow designers greater flexibility.