In what its president, Claudio Marenzi, calls a “painful but inevitable” decision, Pitti Immagine is postponing all its physical trade shows in Florence from September of this year to January 2021. After a meeting of Pitti Immagine’s board of directors, Marenzi justified the decision with the fact that too few businesses were confirming their physical participation. He noted that producers, distributors and retailers find themselves in financial straits at the moment, while the future of the travel restrictions imposed by the coronavirus pandemic remains unclear. Like the Premium Group in Berlin and other trade show organizers, the Florentine operator will instead be channeling its energies into the digital versions of its physical trade shows, including Pitti Uomo as well as Pitti Bimbo, Pitti Filati, etc. Through the Pitti Connect platform, these events will be open to all exhibitors on the internet throughout the summer and until the end of October. Pitti Uomo generally takes place in mid-June and mid-January. This year’s June edition had initially been postponed to Sept. 2-4.