By banning trade shows and mass events in Berlin through Oct. 24, the local senate has caused the cancellation of the Premium and Seek fashion trade shows. Thus, the Premium Group, which organizes them, has decided to launch a new digital trade show format. Together with a local partner, Joor, its will be launching the platform on July 14. The project, called “Premium + Seek Passport,” will run through October 2020, offering users information on suppliers and the latest collections, as brands will be able to upload content. For the autumn/winter 2021/22 order season, the Premium Group plans to devise a trade show format that combines digital and physical elements.