USG Brands, the European sports and lifestyle group, will be coming out with a casual footwear collection through a new long-term partnership with Eddy Merckx Holding. The high-quality men's shoes pay tribute to Eddy Merckx, the Belgian cycling star, by combining elegant style with elements of cycling, such as streamlined soles that mimic those of cyclists. Each pair also features embroidery reading “525,” the number of races Merckx won in his career. The first collection, for spring/summer 2012, will be available at retail in December in the Benelux countries and Germany.