Using the money usually budgeted for Christmas presents, Assocalzaturifici has donated ten new beds for patients at a regional hospital of Fermo, in the Marche region where many shoemakers operate, following the earthquake that struck several times the town of Amandola and other towns in the region between August and October. Annarita Pilotti, president of the Italian shoe industry association, said she was personally involved in every stage of the earthquake rescue effort.