Vögele Shoes, which belongs to Karl Vögele and operates about 260 shoe shops in Switzerland, is organizing a special pop-up event in a design and lifestyle hotel in Zurich on Saturday, May 26. Renaming the Hotel Greulich as the Shoehotel for the occasion, the retailer is inviting female and male consumers to discover several well-known shoe brands and new ones, and young designers to present their current collections in the various rooms of the hotel. Vögele's Shoehotel event will also feature music, food and drinks. Special guests will be invited to a pre-opening session in the morning. The others will have to win tickets for the public event in the afternoon and the evening until 10 PM.