Vans has opened its first European “boutique” in Covent Garden in London. Conceived in-house to reflect the skate brand's “Off The Wall” slogan, the 4,359-square-foot store carries premium footwear, apparel and accessories, including Vault by Vans and items designed by Vivienne Westwood. The basement features an activation space for installations, workshops and events. Diego Baronchelli, vice president of direct-to-consumer, has been quoted as saying that Vans will soon be opening its first store on London's more central Oxford Street, while refitting a number of other stores, including the one on Carnaby Street.

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