VGM Group, the company behind the French Chausséa chain of low-cost shoe stores, is investing €16 million to extend and modernize its distribution center to 52,000 square meters from 22,000 m². The investment is intended to support a planned doubling of the quantity of shoes sold at its stores to 20 million pairs by 2020. Aside from some major sports brands, they are mostly unbranded and manufactured mainly in Southeast Asia and southern Europe. The company currently generates an annual turnover of around €150 million. It has 230 shops in France, Belgium and Luxembourg. It is opening 25 new stores every year, and it kicked off its e-commerce business in 2011. Chausséa has grown partly through the acquisition in 2000 of a dozen French shops previously operated by Reno and of 20 stores trading under the Fallay banner in 2003. It also bought 80 Multichauss stores from the Belgian group Euroshoes five years ago.
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