Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will be a featured in the 2017 advertising campaign by Apiccaps, the Portuguese shoe industry association. As before, it is to promote Portuguese shoemaking as “the sexiest industry in Europe.” While their growth has slowed down considerably, Apiccaps notes that Portugal's footwear exports have risen by 44 percent in the last five years, especially outside the European Union.