Vietnam's General Statistics Office reports that footwear exports grew by 31 percent to $2.99 billion in the first half of 2011, reaching a historical high of $610 million in June alone. Lefaso, the country's leather and shoes association, credited the increase to rises in both volumes shipped (up by 20 percent for the six months) and product prices (up by 10 percent). The country's industry has started focusing more on high-quality leather and athletic shoes instead of cheaper footwear made from rubber or fabrics. The EU, the U.S. and Japan are Vietnam's biggest export markets.