Vivobarefoot has turned its flagship store in Covent Garden into “The Vivobarefoot Experience,” which it is calling the world's first barefoot concept store. The shoe store turned into an interactive experience for customers, who can use an iPad to learn about the benefits of going barefoot and can schedule a consultation with a barefoot consultant. The consultants were trained by Lee Saxby, a noted barefoot runner, and go through coaching sessions of at least five days.