While aiming for a more premium positioning in the market, Henri Lloyd, a British brand of lifestyle sportswear inspired by sailing, is contemplating the launch of complementary ranges of footwear and eyewear. Formerly based in Manchester, the brand recently transferred its head office of Gothenburg following its acquisition in June by a Swedish company, the Aligro Group and the appointment of a new management. One of the new recruits is Tomas Frydebo, who previously worked for Trendmark, the Swedish distributor of Musto, Sebago and other brands. More on the transaction and the new management in Sporting Goods Intelligence Europe.