In 2019, Russia’s biggest online retailer, Wildberries, expanded its revenue by 88 percent as compared to the previous year to 223.5bn rubles (€3.22bn- $3.54), the company said in a statement. The growth accelerated in December, when the turnover was 96 percent higher than in December 2018, with its website was receiving on average 750,000 new orders per day.
In total, Wildberries received 164 million orders in 2019, two times more than in the previous year. The biggest category was shoes, clothes and accessories, generating 67 percent of its revenue for the year. In the area of athletic footwear and other sporting goods, sales jumped by 150 percent as compared to the previous year.
In 2019, Wildberries more than doubled the number of its suppliers from about 9,000 companies to 19,000 companies. As a result, the product range on offer on its website expanded from 1.8 million to 3.6 million items, while the number of brands increased from 15,000 to 30,000.
With such a rapid growth, Wildberries managed to nearly double its network of pick-up-locations across the country to 6,300 points.