All Wildberries articles
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ArticleRussian footwear brands adapt their product range to better suit online marketplaces
As e-commerce consolidates its dominance in the Russian footwear market, brands are looking into opportunities to improve their positioning in this segment. In 2023, one of the key trends on the Russian market of fashion goods was that brands were designing new collections specially for online marketplaces, according to a ...
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ArticleEuropean footwear brands returning to the Russian market
Nearly 15 percent of European footwear companies that pulled out from the Russian market last year have returned to the country, the Russian footwear union estimated. Germany’s Ara and Italy’s Igi&Co are examples of the Western shoe businesses resuming operations in Russia, the organization reported. Following Russia’s invasion of Ukraine ...
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ArticleRussian marketplaces join forces to clamp down on counterfeit goods
A group of Russia’s largest online marketplaces launched a joint initiative to establish a blacklist of suppliers found peddling counterfeit goods. The businesses decided to clamp down on fraud after facing growing criticism from customers and concern from regulators. Russia’s Center for the Development of Advanced Technologies, a government agency ...
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ArticleRussian shoe factories ramp up military production
Several Russian shoe factories have ramped up the production of military boots and other military items, such as berets, in the wake of mass mobilization in the country. Russia invaded Ukraine on Feb. 24 but military setbacks prompted the country’s president, Vladimir Putin, to order a partial mobilization on Sept. ...
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News briefs
Sales of Russian e-tailers surge
Russian online marketplaces are continuing to enjoy a surge in sales. Wildberries, Ozon, AliExpress Russia, SberMegaMarket and Yandex.Market jointly processed 400 million orders in the second quarter of 2022, up by 80 percent year-over-year. In value, turnover hit an all-time quarterly high of 500 billion rubles (€8.2bn), Moscow-based analytical agency ...
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ArticleHow the exodus out of Russia is creating opportunities for locals
Western footwear retailers that pulled out from the Russian market over the past few months in the wake of Russia’s invasion of Ukraine sold products worth 51.2 billion rubles (€911m) in the country in 2021, estimated Chestny Znak, a Russian regulator supervising the labelling of fashion products on the domestic ...
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ArticleRussia seeks to replace Western footwear brands
Russia has ramped up footwear production and is seeking new ways of sourcing shoes abroad amid the exodus of Western brands, following the country’s invasion of Ukraine on Feb. 24 and subsequent international sanctions and voluntary withdrawal of some foreign companies. In March 2022, Russian footwear production climbed by 14.8 ...
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News briefs
Wildberries books record sales of fashion items
A record 336 billion rubles (€3.85bn) in fashion goods were sold on Russia’s largest e-commerce marketplace, Wildberries, in 2021. Revenues are 55 percent higher than in the previous year, partially thanks to an increase in demand for warm clothing and footwear. Growth was underpinned by an increase in shopping frequency. ...
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News briefs
Wildberries launches branded pick-up points outside Russia
The Russian e-commerce giant Wildberries has launched its first branded pick-up points outside Russia. They were rolled out in Belarus, Armenia and Kazakhstan to improve brand recognition in those markets. “Wildberries launched sales in Belarus in 2012, entered the Kazakh market in 2014, and the Armenian market in 2018. The ...
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News briefs
Wildberries enters the Baltic states
Russia’s largest online retailer Wildberries is expanding in Latvia, Lithuania and Estonia, but the marketplaces are only available in English and Russian. The company also announced that iOS and Android mobile applications would soon be available in the three Baltic countries. Wildberries indicated that orders in the countries are delivered ...
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News briefs
Wildberries denies go-slow strike
The Russian online retailer Wildberries denied reports that some workers have engaged into a go-slow to protest against pay conditions. Anfisa Ronzhina, the company’s public relations manager, said that the company’s pick-up points are working normally. In a petition posted at change.org, Wildberries employees complained about the introduction of new ...
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News briefs
Wildberries workers hold a go-slow
Some members of the staff of the Russian online retailer Wildberries have announced a go-slow against wage cuts. In a petition which reached nearly 2,500 signatories, the employees announced the start of the protest in several Russian regions. In a statement, the workers said that they work the minimum required ...
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News briefs
Chinese marketplace Shein expands in Russia
Over the past 12 months, the Chinese fast fashion marketplace Shein has tripled daily visits, surpassing its Russian peer Lamoda, a research conducted by the Russian analytical firm Mediascope showed. Shein has the potential to increase its presence in Russia over the next few months and compete with market leaders, ...
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Article
Wildberries’s H1 sales rise by 70%
In the first half, the sales of Russia’s largest online retailer, Wildberries, jumped by 70 percent year-over-year, reaching 303 billion rubles (€3.5bn-$4.04bn). In volume, sales were up by 82 percent. The fashion segment rose by 39 percent year-on-year to 135.8 billion rubles (€1.57bn-$1.84bn). In the sole second quarter, revenues ...
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ArticleObuv Rossii enters kids market with Universal Studios license
Obuv Rossii Manufacture, which is part of Russia’s OR Group , has obtained a license from Universal Studios to produce and sell footwear under the brands Minions , Jurassic World , Trolls , and Spirit in Russia and other members of the Commonwealth of Independent States for ...
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News briefs
Ukraine introduces sanctions against Wildberries
The Ukrainian government has imposed sanctions on Russia’s e-commerce leader Wildberries and its subsidiaries in Ukraine, Belarus, Poland and other countries, freezing the company’s assets for three years, banning capital withdrawal, business contacts and exchange of technologies among other things. In a statement, Ukrainian Minister of Culture Oleksandr ...
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News briefs
Wildberries to accept payment by instalments in Russia
The Russian online retailer Wildberries is expanding a new financial service enabling clients to pay by instalments. Interest-free instalments have so far been available only for some household appliances and electronics. But, Wildberries plans to expand the range of products that can be bought in instalments to 11 ...
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News briefs
Russian shoes gain in popularity according to Wildberries
In the first four months of 2021, sales of Russian-made goods jumped by 130 percent to 114 billion rubles (€1.3bn-$1.6bn), with shoes and clothes being the most popular product categories, according to Russia’s biggest online retailer Wildberries . Ivanovo Oblast region was the biggest supplier of adult shoes and ...
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News briefs
Wildberries launches sales in the U.S.
Russia’s largest online retailer, Wildberries , has entered the U.S. market, expanding its presence to 14 countries. The company has been active in increasing its international presence this year, with the launch of its German online store in January and in France, Italy and Spain one month later. In ...
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Article
Wildberries and Amazon enter new countries in Europe
Russia’s biggest online retailer, Wildberries , has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company has said in a statement. It has been operating in Germany since January. The company currently offers about four million items ...
