WMS, the German measuring standard for children’s footwear, and the report put out last January by the German Shoe Institute (DSI) on children’s feet received a good echo in printed and other media. No less than 1,042 articles have been written on the subject, in addition to 99 internet postings, 11 features on the radio and 14 on television. DSI estimates that the reports reached some 80 million contacts.