Wolverine Worldwide has announced the appointment of Richie Woodworth as president of the company's Lifestyle Group, which includes the Keds, Hush Puppies, Sperry and Stride Rite brands, effective Jan. 3, 2016. Additionally, the company has appointed Scott Sincerbeaux as president of consumer-direct operations. Also, Tom Kennedy has been appointed as president of apparel and accessories, a new role which has been created to coordinate expertise and leadership for these businesses across Wolverine's brand portfolio. Last but not least, Seth Cobb has been named president of Chaco, taking the place of Chip Coe who became managing director of Wolverine's Europe, Middle East and Africa (EMEA) rrgion in September..
Woodworth brings more than 30 years of experience in branded footwear and apparel. He has led the global growth of the Saucony brand, part of Wolverine's portfolio of brands since 2006. Prior to that he held various executive roles, including president of Tommy Hilfiger Footwear and president of the Greg Norman Collection at Reebok. In his new role he will directly report to Blake Krueger, Wolverine's chairman, chief executive officer and president. He replaces Andy Simister, who is leaving the company to return to the U.K. for personal reasons.
Scott Sincerbeaux is described as a leader in creating consumer experiences at retail for 30 years. He was most recently vice president of North America Retail at Godiva Chocolate. Previously, he held senior leadership positions at JCPenney, Bare Escentuals and Crabtree & Evelyn, and at a number of footwear companies including Ecco and Brown Shoe Co. His appointment as president of consumer direct is connected with the company's effort to more fully align and accelerate its consumer-direct operations and omnichannel transformation initiatives. As part of this move, the Stride Rite Children's Group will join the company's consumer direct division. Sincerbeaux will also report directly to Krueger.
Tom Kennedy will oversee all of the Wolverine's apparel and accessories initiatives around the world. He was most recently executive vice president of the Fossil brand. He previously led the Fossil Group's reail and wholesale businesses. Prior to joining Fossil he was a division president at PacSun, vice president of U.S. apparel at Nike, and held various senior roles at The Gap. Kennedy will also report directly to Krueger.