Yoox has launched the first online shop for Brioni, the upmarket Italian suit maker, as part of its joint venture with French luxury group Kering, established in Aug. 2012 to manage the monobrand online stores of several Kering brands. The addition of Brioni has brought the number of monobrand websites that Yoox manages for Kering to seven. The other six include alexandermcqueen.com, balenciaga.com, bottegaveneta.com, ysl.com, sergiorossi.com and stellamccartney.com; all live since July 2013. For Brioni, the launch of the e-commerce site has coincided with that of its new corporate website, also developed through the joint venture.

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