Yoox, the Italian-based web-only fashion retailer, recorded a sales increase of 29.1 percent to €375.9 million for the full year ended Dec. 31, 2012, driven by strong sales growth in its key international markets, and particularly in the U.S. and China. Revenues from what the company calls its multi-brand business, including Yoox.com, TheCorner.com and Shoescribe.com, increased by 23.1 percent to €262.0 million. Revenues from commercial web services, which the company calls its mono-brand business, rose by 45.3 percent to €113.9 million. These services include e-commerce platform management and support, order and content management, merchandising, marketing, and fulfillment services. Under this model, the company runs 33 online stores including those for brands such Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi. The company's sales in North America were up by about 37 percent to €81.5 million. Sales in Italy and the rest of Europe rose by 27.3 percent to €180.2 million, but in Italy alone they only grew by 2.3 percent to €59.0 million. Sales in Japan reached €31.1 million, up by about 57 percent, while strong sales in China contributed to lift the revenues in “other countries” to €14.6 million, up by 139.3 percent. The Chinese version of Yoox.com was launched in the fourth quarter of 2012.