Zalando will be opening a permanent outlet store in Berlin in the spring of 2012. It will sell fashion products, footwear and accessories to registered members only. The sales area will encompass about 1,000 square meters on three levels. The company decided on a restricted shopping model based on its previous experience with temporary outlet stores in Berlin, which it is still testing: Clients have to register beforehand to receive the Zalando Outlet Card, which will be given out to a limited number of people at first.

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