All Bally articles
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News briefs
Bally names Simone Bellotti as design director
Bally has appointed Simone Bellotti as design director, replacing Rhuigi Villasenor who left the company in May after a tenure of just over a year. He will debut his first collection during the Milan Fashion Week in September. Bellotti spent 16 years at Gucci before joining Bally in October 2022. ...
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Bally hires a new creative director
Bally has appointed Rhuigi Villaseñor as its new creative director. He will oversee the artistic direction across the brand and his first collection for the brand is scheduled for the spring-summer 2023 season. A Filipino-American, Villaseñor was born in Manila and emigrated to the U.S. aged nine. He has been ...
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Bally develops direct-to-consumer channel in Russia
The Swiss footwear company Bally opened its first store in Moscow in cooperation with Brand-à-porter , which also manages mono-brand stores for Escada , Kenzo , Giuseppe Zanotti , A. Testoni and Tsumori Chisato and has its own e-commerce platform. The Bally monobrand store occupies 150 ...
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Bally signs up Johnny Huang as global ambassador
Bally has signed up Chinese actor and model Huang Jingyu , also known as Johnny Huang , as the face of its autumn/winter campaign and as its brand ambassador. It is the first time a Chinese person is the global ambassador for the brand. In China, the Swiss company ...
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Bally and Marquee Brands reportedly vying for Sergio Rossi
Bally and Marquee Brands , a U.S. firm that owns several brands including the Italian shoemaker Bruno Magli , are competing to buy the Italian footwear brand Sergio Rossi from the investment fund Investindustrial , according to the financial information website Mergermarket . According to the website, ...
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Bally unveils phase two of Peak Outlook
Bally – one of several footwear brands to have signed the Fashion Pact , an initiative conceived by the Macron administration in France and entrusted to François-Henri Pinault , chairman and chief executive of Kering – has unveiled the second phase of its Bally Peak Outlook , launched in 2019. ...
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Shandong Ruyi fails to complete Bally’s takeover
It’s not clear at this stage whether Shandong Ruyi will be the new owner of Bally . The Chinese textile and clothing manufacturer has failed to obtain financing to complete the $600 million acquisition of the Swiss shoe brand, according to the Reuters . Bally confirmed that the deal that ...
