All E-Commerce & DTC articles
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News briefs
The US sports brand Unsung launches with a training shoe
The Boston-based performance sports brand Unsung launched on Oct. 22 with a training shoe. The brand was founded by Dennis Baldwin, Jody O’Neill and Brianna Henley. Baldwin played NCAA hockey and lacrosse at Union College, O’Neill played Division I hockey at Dartmouth before competing professionally and Henley played Division I ...
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Article
European shoemakers find that over a third of shoes sold on 3 online sites do not comply with EU rules
The European Footwear Confederation (CEC) claims that more than a third of shoes sold on three Chinese e-commerce platforms did not meet chemical compliance requirements and called on European Union authorities to ensure effective enforcement and clear accountability across the e-commerce supply chain. The confederation coordinated between February and May ...
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News briefs
Simply Soles proposes media publishers to sell its shoes
Simply Soles, a US fashion house that has the Patricia Green, Paul Mayer and ByPaige footwear brands, is offering partnerships to editorial and media publishers enabling them to earn commissions on the sale of the three brands, which each has been crafting designer footwear for more than 20 years. The ...
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ArticleHorsch relaunches as online retailer after insolvency
The Stuttgart-based shoe retailer Schuhhaus Horsch is relaunching as an online-only business following its insolvency earlier this year. The 75-year-old company, which specializes in extra-large and extra-small shoe sizes, has closed all its physical stores and shifted its focus entirely to online sales. As part of the ...
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News briefs
Dr. Martens launches a new global brand platform
Dr. Martens launched on Sept. 24 With Bouncing Soles, a new global brand platform. ”One of the first visible expressions of ‘With Bouncing Soles’ is the launch of the new global ecommerce experience. The new digital platform has been developed as an end-to-end elevated consumer experience, bringing together commerce, craft ...
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News briefs
Tommy Hilfiger launches its e-commerce site in India
Tommy Hilfiger, which is part of PVH Corp, launched in.tommy.com, the brand’s official e-commerce website in India. The site is operated by PVH Arvind Fashion Private Limited, PVH’s joint venture with Arvind Fashions Limited in India. The launch of in.tommy.com expands the brand’s presence in India, which already currently ...
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News briefs
JD enters the Mexico market through a franchise partnership with Axo
JD Sports Fashion announced a long-term franchise partnership with Grupo Axo, a multi-brand omni-channel retail distributor, to launch the JD brand in Mexico. The agreement builds on the British group’s growing franchise platform. JD and its sister banner Courir currently have 75 franchise stores across Europe, the Middle East, Africa ...
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News briefs
Deichmann rolls out its loyalty program in Germany
The German footwear retailer Deichmann Group has launched its customer loyalty program Deichmann Plus in its home country, linking its stores, online shop and digital services. The program offers members personalized promotions and additional services related to their shoe purchases across all channels, including in-store, online and via the ...
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News briefs
Dr. Martens hires a Global Customer Director
Dr. Martens has appointed former Katie Morton, as its new Global Customer Director. She will join the British footwear group on Oct. 26 and report to the Chief Brand Officer, Carla Murphy. Morton worked for over 17 years at Burberry, where she became Global Vice President before leaving ...
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ArticlePrimark to offer home delivery in the UK as sales fall
Primark plans to introduce home delivery in the UK, after years of rejecting direct-to-consumer sales online. Associated British Foods (ABF), the parent company of British fast-fashion retailer whose demerger should be completed by December 2027, made the decision after a review which found online market developments now supported profitable growth ...
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News briefs
Debenhams sells its Sheffield distribution center to Primark
Debenhams Group, the British fast fashion retailer which was previously referred to as Boohoo, has sold the automation in its Sheffield distribution center in England and reassigned the lease to Primark Stores Limited for £90 million (€104.7m) in cash. Debenhams received £76.5 million on completion and the remaining £13.5 million ...
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ArticleGerman fashion consumers become more selective
German fashion customers are becoming more selective about their clothing purchases, prioritising fit, comfort, quality and value for money, but are also buying less frequently and seeking less information, according to the GermanFashion Consumer Panel 2026, released by the industry association GermanFashion and conducted by the market researcher Innofact. ...
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ArticleImports of small parcels into the EU collapse according to the French government
Imports into the European Union through small parcels has declined by 30 to 40 percent thanks to the introduction of levy on such purchases, according to the French Economy Minister, Roland Lescure. As of July 1, parcels mailed to the EU with a value of up to €150 are subject ...
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ArticleHow Kidderminster Footwear aims to bolster its European e-commerce business
Kidderminster Footwear is interested in growing its e-commerce business in Europe and is trying to get better terms with e-commerce marketplaces to make access to customers on the continent easier. “We do some e-commerce in Europe, but we would like to do more,” says John Drysdale, Key Account Manager of ...
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ArticleMadden NYC launched in India with women's footwear
Madden NYC, the accessible fashion brand from Steve Madden, was launched in India on Aug. 11 with a women’s footwear collection available online and at select retailers across the country. The brand is being introduced in the Indian market in partnershp with Reliance Brands. ”The debut collection includes everything from ...
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ArticleZalando issues a sales warning
With the release of its second-quarter results, Zalando warned that its sales growth in 2026 could be slower than previously forecast, pushing the share down by about 13 percent on the day. The German online fashion and lifestyle retailer reported that in the second quarter gross merchandise value (GMV) rose ...
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News briefs
Google fined €890 mln by EU for Digital Markets Act breaches
The European Commission has fined Google a total €890 million for breaches of the Digital Markets Act. A first fine of €460 million was imposed for the preferential treatment that the European Commission found that Google reserved for its own services in search engines. A second fine of €430 million ...
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ArticleDebenhams expects to significantly reduce its debt in the current fiscal year
Debenhams Group, the British fast fashion retailer which was previously referred to as Boohoo, said that it traded positively in June and July and that it expects to significantly reduce its debt by the end of its fiscal year in February 2027. “We are pleased with the continued positive ...
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News briefs
Shein reportedly targets Hong Kong IPO in Q3
Shein is targeting an initial public offering as early as the third quarter of this year that could see it valued at over $40 billion, The Wall Street Journal reported, citing people familiar with the matter. The fast-fashion retailer has cleared one hurdle for the long-awaited listing with approval from ...
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ArticleFabi partners with the Polish online retailer Vitkac
Vitkac, a Polish luxury online shop, has partnered with Fabi, an Italian footwear brand founded in 1965 in the Marche footwear cluster. ”While luxury women’s bags remain one of the most popular categories among discerning shoppers, interest in premium footwear brands such as Fabi continues to grow as consumers ...
