All Nike articles – Page 3
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News briefs
Percassi opens another Nike store in Barcelona
Last year Nike made Italy’s Percassi Group its preferred partner in southern Europe, opening six stores with the Italian firm in Greece, Italy and Portugal as well as a flagship on a major thoroughfare in Barcelona, Paseo de Gracia. According to Palco23, a Spanish news service covering the sports business, ...
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Article
Extended Covid restrictions in Vietnam are hitting companies hard
Footwear brands expected to suffer considerable damage from a decision by Vietnamese authorities to extend their strict Covid-19 restrictions in the Ho Chi Minh City region until the end of the month. They were originally scheduled to be lifted on Sept. 15, but the measures taken so far have prevented ...
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News briefs
Nike to explore Newlight's carbon-negative material
Nike and California-based Newlight Technologies have entered a partnership to explore the use of AirCarbon, an energy storage material, in a variety of applications within Nike’s supply chain and manufacturing. According to a press release, the collaboration is part of Nike’s plans to accelerate its carbon reduction plans, as materials ...
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News briefs
JD Sports and Nike launch virtual sneaker try-on event on TikTok
JD Sports is launching an interactive social media campaign, created in close partnership with TikTok’s Creative Lab, to support the release of Nike’s new Air VaporMax. Thanks to a 3D augmented reality branded effect, any TikTok user will be able to virtually superimpose the new shoes in three different colors ...
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ArticleOVS jumps to top of fashion transparency ranking but sector progress ‘too slow’
The Italian retailer OVS jumped to the top spot in the 2021 Fashion Transparency Index published by Fashion Revolution as the global activism movement pushing for greater disclosure in fashion supply chains warned that progress in transparency in the sector generally remains “too slow”. OVS reached 78 percent of the ...
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News briefs
Nike launches sneaker range made from pineapple leaf fibers
Nike has teamed up with Piñatex on the “Happy Pineapple” pack, a collection of sneakers that use a pineapple-based material. The silhouettes featured in the new pack include the Nike Air Force 1, Free Run Trail, Air Max 95, Air Max 90 and Air Zoom-Type. All the five silhouettes are ...
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News briefs
Nike is the most resold brand
According to the British energy comparison website SaveOnEnergy, Nike is “by far” the most resold brand in the world. Based on the survey carried out from June 4 to 7, it found that the brand had a “staggering” 1,160,153 listings in total across the resale sites Depop, eBay, Asos Marketplace, ...
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ArticleNike stops supplying Designer Brands
Nike has decided to stop supplying Designer Brands as the U.S. footwear company, largely known for its DSW banner, builds up its direct-to-consumer strategy while increasing its exposure to athletic shoes. Nike is engaged in a policy of eliminating many “undifferentiated” wholesale accounts. Nike, which is Designer Brands main vendor ...
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ArticleShoe Carnival continues to break records
After posting its best ever fiscal fourth quarter, Shoe Carnival booked record quarterly net sales of $328.5 million in the first quarter ended May 1, a 122.7 percent increase from a year earlier, despite substantially all of its stores being closed for about half of the quarter due to the ...
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News briefs
Nike is now refurbishing sneakers
Nike has begun selling reconditioned sneakers at “up to” 15 stores in the U.S., with plans for more. The program is not going to be implemented in Europe until further notice. Inaugurated on April 12, the Nike Refurbished program operates with Nike sneakers returned within 60 days of purchase, which ...
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ArticleTop footwear brands gain 9% in value
Footwear is the only subsector of the Brand Finance Apparel 50 2021 survey to increase in brand value year-on-year, posting a 9 percent increase on average to $5.0 billion. New entrants in the ranking, Timberland and Converse, recorded 47 percent and 8 percent increases in brand value respectively. The ...
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News briefs
HandsFree Labs gets $3 million in funding round
HandsFree Labs, the Utah-based company that partnered with Nike to create the Go FlyEase laceless clog due to become available on nike.com on Apr. 30 for $120 per pair, has raised $3 million in a new round of funding led by the Frazier Group. The hands-free footwear technology company had ...
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ArticleUzbekistan to produce Nike and Adidas footwear for Asia, Europe
The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas names at its new factory in the Andijan region starting from the fourth quarter of 2021. The facility is expected to achieve full production in the third quarter ...
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ArticleDigitalization fast-tracks transformation of B2C relationships
The Covid-19 pandemic and the resulting lockdowns have led fashion companies to accelerate on digitalization, leading to profound long-term changes both in digital and in brick-and-mortar retail in a rapidly changing environment. Such acceleration in the digital shift deeply impacted not only B2B relations, but also the B2C world, fast-tracking ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives is motivated by growing consumer and regulatory pressure as well as greater corporate consciousness. Nevertheless, the shift to more sustainable ...
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News briefs
Nike and Converse file lawsuit against nearly 600 websites
Nike and its Converse subsidiary have filed the biggest lawsuit of the kind, accusing the 186 operators of 589 websites as well as 676 social media accounts for allegedly infringing on various trademarks and attempting to sell “falsely labeled” counterfeit products under their own brand names and that of Nike’s ...
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ArticleEl Corte Inglés offers e-commerce support to third parties
The Spanish department store El Corte Inglés is in talks with 100 brands to become their e-commerce partner, according to the Spanish daily Cinco Dias. But, no deals have been struck yet, it added, citing the company. The retailer would rely on its logistics platform to guarantee all the services ...
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ArticleStockX sees ‘remarkable’ growth in Q3
StockX, the online resale exchange for sneakers and streetwear, counted 25 million global monthly visitors to its platform in the third quarter and “continues to grow at a remarkable rate” as the resale market expands globally. In a third-quarter snapshot looking at its international performance, StockX noted that sell-side transactions ...
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ArticleLGBTQ collections become mainstream for the fashion, sportswear industry
The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.
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News briefs
Global children’s footwear market seen up annual 4% to 2024
The global market for children’s footwear is expected to grow by $8.65 billion between 2020 and 2024, representing an average annual increase of almost 4 percent, with the launch of exclusive designer footwear being instrumental in driving the market higher, according to the research and advisory firm Technavio. In a ...
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