All Superga articles
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News briefs
BasicNet’s revenues decline slightly in H1
BasicNet, which owns Kappa, Superga, Sebago and other brands, reported consolidated revenues of €172.6 million for the first half of 2025, down by 0.7 percent year-over-year. Ebitda dropped by 14.2 percent to €15.1 million. Aggregate brand sales for the Italian group grew by 4.3 percent to €567.1 million, with revenues ...
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News briefs
BasicNet Q1 revenues fall 3.3% amid ‘unstable’ geopolitical and macroeconomic landscape
BasicNet, which owns Kappa, Superga, Sebago and other brands, reported a 3.3 percent fall in consolidated first-quarter revenues to €98.3 million. Royalties from commercial and product licensees rose 24 percent to €16.1 million, while direct sales decreased 7.1 percent to €81.9 million. Aggregate brand sales, including licensed revenues, rose 2.9 ...
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News briefs
BasicNet reports record revenue growth for 2024
BasicNet, the Italian parent company of K-Way, Kappa, Robe di Kappa, Superga and Sebago, reported record consolidated revenues of €409.2 million for 2024, a 3.1 percent increase from €396.8 million in 2023. The group also posted an all-time high Ebitda of €61.1 million, reflecting a 5.1 percent year-over-year growth. ...
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News briefs
Komet und Helden new distribution partner for Sebago and Superga
The Munich-based fashion wholesale agency Komet und Helden is the new distribution partner for shoe brands Sebago and Superga in the DACH region, which comprises Germany, Austria and Switzerland. The partnership aims to strengthen the quality, visibility and local support of the two traditional brands in the region, the Italian ...
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
Superga is launching the 2750 Made in Italy, a new chapter to celebrate the history of its iconic 2750 canvas shoe. The brand, which has been part of the BasicNet portfolio since 2007, presented the limited edition at Pitti Uomo 107 in Florence earlier this month. The design of the ...
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News briefs
BasicNet’s 9-month Ebitda dips by 9%
BasicNet, the Italian parent of Kappa, Robe di Kappa, Superga and Sebago, realized a 9.1 percent decline in nine-month Ebitda to €40.6 million from €44.7 million a year earlier. Nine-month Ebit slipped by 16.4 percent to €26.9 million. Consolidated nine-month revenues declined by 0.5 percent to €296.1 million from ...
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News briefs
BasicNet’s H1 Ebitda falls by 22%
BasicNet, the Italian parent of Kappa, Robe di Kappa, K-Way, Superga, Sebago and other brands, expressed some concern about a “general slowdown in (consumer) consumption” when reporting first-half results. Ebitda declined by 22 percent in the first half to €17.6 million as Ebit slipped by 40 percent to €8.7 ...
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News briefs
Superga and Sebago licensee CMH Consulting files for bankruptcy
Superga and Sebago’s licensee CMH Consulting, Management and Handel has filed for bankruptcy. The company, based in Kufstein, Austria, has held since 2013 the license in Germany and Austria for the two brands owned by the Italian group BasicNet. CMH Consulting applied for restructuring proceedings without self-administration. Around ...
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ArticleBasicNet’s revenues inch up 3%
BasicNet generated consolidated revenues of €398.6 million in 2023, up by 2.7 percent from the year earlier, as aggregate group brands revenues slipped by 10.4 percent to €1.14 billion, preliminary results show. The Italian company, which is the parent of such brands as Kappa, Robe di Kappa, K-Way, Superga and ...
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News briefs
BasicNet posts 34% sales growth in 2022
BasicNet, the Italian parent for the Kappa, K-Way, Superga and Sebago brands, has reported preliminary results for 2022. Final results are due for release on March 9. Group brands’ aggregate sales rose 34.1 percent year-over-year to €1.27 billion in 2022. Commercial licensee and direct aggregate sales grew by 27 percent ...
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News briefs
New DACH sales manager for Superga and Sebago
Superga and Sebago get a new sales manager for German-speaking markets. CMH Consulting, Management and Handel, a company based in Kufstein, Austria, which holds the license for the two brands, has hired footwear veteran Pierre Lefebvre effective from Jan. 1, 2023. The 59-year-old is currently setting up a new ...
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News briefs
BasicNet posts strong 9-month results
BasicNet, the Italian parent of various brands including Kappa, K-Way, Sebago, Superga and Sabelt, generated a 31 percent increase in Ebitda to €44.1 million from €33.6 million for the nine months ended Sep. 30. Ebit increased 37 percent to €33.3 million over the period. A 30 percent improvement in consolidated ...
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News briefs
BasicNet to open “Basic Village” in Milan
The Italian group BasicNet will open its “Basic Village” in Milan on Sept. 21 during Fashion Week. The 4,500-square meter space will feature offices, showrooms, restaurants, commercial activities and lofts. BasicNet Group is the parent company of the Kappa, K-Way, Sebago and Superga brands. K-Way accounts for 65 to 70 ...
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News briefs
Superga in co-branding venture with Alaïa
The Belgian fashion designer Pieter Mulier, Alaïa’s creative director since 2021, has reinterpreted two of Superga’s sneakers as part of a co-branding initiative between the fashion house established by the Franco-Tunisian stylist Azzedine Alaïaz and the Italian shoe brand owned by BasicNet. The 2750 and 2790 sneakers were chosen as ...
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News briefs
Superga confirms Hailey Bieber as global ambassador
Superga, the Italian brand known for its cotton canvas sneaker, has confirmed Hailey Bieber as its global ambassador for the autumn campaign. The American model, who married the Canadian singer Justin Bieber in 2018, featured in Superga’s spring 2021 advertising campaign.
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Article
BasicNet posts double-digit sales increases in H1
BasicNet, the parent company of Kappa, Superga, Sebago, K-Way and other brands, has reported aggregated wholesale-equivalent sales of group products of €443 million in the first half of 2021, representing a 20.5 percent increase as compared to the same period last year. The figure includes commercial licensees’ sales of €334 ...
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News briefs
Superga picks Lena Gercke as brand ambassador in Germany
Superga, the Italian brand known for its cotton canvas sneaker, said that the German top model and TV presenter Lena Gercke will be its brand ambassador in Germany for the summer 2021 collection. As the face of the campaign, she selected four styles in light and natural tones, also personally ...
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News briefs
Superga grants a kidswear license
The Tuscan company Miniconf has obtained a three-year license, renewable for another three years, to produce kidswear under the Superga brand name. The license will start with the 2022 spring/summer collection and cater for 3-14 year old girls and boys. Superga, a 110-year brand known for its canvas sneakers, is ...
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News briefs
Superga reopens its stores in Spain
Superga, which is owned by the Italian group BasicNet along with brands such as Kappa, K-Way, Sabelt and Sebago, about a week ago reopened its three Spanish mono-brand stores that had been shuttered during the nationwide lockdown caused by the Covid-19 pandemic. The stores are located in Madrid, Barcelona ...
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News briefs
Superga opens first flagship store in Germany
Superga, part of BasicNet, the parent company of Kappa, K-Way, Superga and other brands, opened a new flagship store in Berlin on May 2. The store covers 80 square meters and is located in the Bikini shopping mall. Superga had already opened a pop-up store in the popular shopping mall ...
