All Timberland articles

  • Fashion Revolution

    OVS jumps to top of fashion transparency ranking but sector progress ‘too slow’


    The Italian retailer OVS jumped to the top spot in the 2021 Fashion Transparency Index published by Fashion Revolution as the global activism movement pushing for greater disclosure in fashion supply chains warned that progress in transparency in the sector generally remains “too slow”. OVS reached 78 ...

  • News briefs

    Timberland in global product take-back program in partnership with ReCircled


    Timberland is kicking off a product take-back concept. After launching in the U.S. in August 2021, the program will expand to EMEA this fall and to the APAC region in spring 2022. Developed in partnership with ReCircled, founded in 2019 to provide process and infrastructure for the reuse ...

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    Timberland launches first products made from Haitian community cotton


    Following a joint effort between Timberland and the local Smallholder Farmers Alliance ( SFA ), the reintroduction of cotton farming in Haiti has created a new cotton supply chain designed to bring social and environmental benefits to Haitian farming communities. Timberland first partnered with the SFA in 2010 to ...

  • 2000px-Timberland-Logo.svg Kopie

    Timberland to create a regenerative rubber supply chain for footwear


    Timberland , along with parent company VF Corp. and sister brands Vans and The North Face , is partnering with Terra Genesis International in Thailand to build the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot its first regenerative rubber footwear in 2023. ...

  • Nike

    Top footwear brands gain 9% in value


    Footwear is the only subsector of the Brand Finance Apparel 50 2021 survey to increase in brand value year-on-year, posting a 9 percent increase on average to $5.0 billion. New entrants in the ranking, Timberland and Converse, recorded 47 percent and 8 percent increases in brand value ...

  • News briefs

    U.S. patent office finds Timberland’s iconic boot design too generic


    The U.S. Patent Office’s Trademark Trial and Appeal Board denied a bid by VF Corp. to register the design of Timberland ’s iconic Yellow Boot , concluding that it lacks sufficient acquired distinctiveness. The board noted that there was no evidence that competitors were trying to intentionally copy the ...

  • Bardon Fulfilment Centre

    VF’s new fulfillment center in the U.K. begins operations


    VF Corp. , through its local subsidiary VF Northern Europe Limited , has begun operations at its new fulfillment center in Bardon, Leicestershire, which will employ about 250 people at peak times. The new 55,800-square-meter center will have “state-of-the-art automation capabilities putting it at the forefront of the footwear ...

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    News briefs

    Susie Mulder is Timberland’s new global brand president


    VF Corp . has appointed Susie Mulder as global brand president of Timberland . She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle . She will also serve on VF’s executive leadership team. ...

  • Assorted shoes - Fikri Rasyid - Unsplash

    The casual shoe market grew by 6.0% in 2019


    According to a study conducted by Shoe Intelligence in collaboration with Sporting Goods Intelligence , the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, in spite of strong competition from the athletic footwear brands in ...

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    Timberland announces ambitious sustainability goals


    Timberland has not only announced that it wants to plant 50 million trees around the world over the next 5 years, but also to create a net positive impact on the environment by 2030. The latter, most ambitious goal includes that the VF Corp. -owned brand wants all of ...

  • News briefs

    Timberland and BASF join forces on work shoe


    Timberland ’s Reaxion shoe features the brand proprietary Aerocor Energy System as well as BASF ’s Elastollan thermoplastic polyurethane (TPU). Timberland’s Aerocore Energy System comprises three layers that work together for energy return, comfort and grip: the Anti-Fatigue Technology footbed, a foam midsole, and a non-marking outsole. Meanwhile, the ...

  • News briefs

    Timberland hires new VP of global marketing


    Timberland hired Drieke Leenknegt in June to be its vice president of global marketing and join its global leadership team. She is succeeding Argu Secilmis , who has become vice president of global apparel. Leenknegt will be liaising with the brand’s marketing regional teams, in the Americas, Asia-Pacific ...

  • News briefs

    Timberland continues to invest in regenerative agriculture


    Timberland has partnered with the Savory Institute , a non-profit focused on the large-scale regeneration of the world’s grasslands, to build a regenerative leather supply chain. This new initiative builds on the brand’s announcement, in November 2019, of a collaboration with Other Half Processing to build a leather ...

  • News briefs

    Timberland joins forces with Klarna for buy now, pay later service


    Timberland , a VF Corp. brand, has entered a partnership with Klarna , a Swedish specialist in online financial services, to offer the footwear brand’s U.S.-based e-commerce customers a flexible ”buy now, pay later” option. With this service, clients can make four equal payments with no interest added. ...

  • News briefs

    A murder at Timberland


    Catherine Heppner was found stabbed to death on Feb. 9 at Timberland ’s headquarters in Stratham, New Hampshire. The 46-year-old had been with the footwear brand for almost a decade, serving as senior manager and director of North American marketing and as director of global marketing for Timberland Pro . ...