All Timberland articles – Page 2
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News briefs
Timberland renews eyewear agreement with Marcolin
Timberland, the footwear brand owned by VF Corp, has renewed until December 2026 its license agreement with the Italian eyewear manufacturer Marcolin. The companies have worked together since 2003. Under the agreement, Marcolin oversees the design, production and global distribution of sunglasses and optical frames with the Timberland name. At ...
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ArticleVans posts no sales growth in Q4
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fiscal fourth quarter ended April 2, although sales at Vans were flat during the period at $991 million (€938m). Group sales were boosted by a 15 percent increase in the EMEA region and 12 percent ...
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News briefsTimberland expands Timberloop recycling program to Europe
Timberland has extended the Timberloop take-back program to the U.K., Germany, France and Italy, with more European markets to follow. The recycling program allows consumers to return their worn Timberland footwear, apparel or accessories to a Timberland store or through a prepaid shipping option. Returned products are either repaired/refurbished for ...
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News briefs
Evoco partners with leading footwear brands to develop sustainable products
Evoco, a Canadian cleantech company based in Toronto, has partnered with global leaders in active footwear such as Timberland, Kodiak and Vans with the purpose of reinventing the materials used in their product line-ups. Evoco is a privately-owned company that develops plant-based sustainable products. It has launched a new type ...
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News briefsTimberland’s icon boot heads into the metaverse
Timberland, a VF Corp. brand, has entered the metaverse with a digital gaming experience called “TimbsTrails.” “TimbsTrails provides a unique and fun platform to celebrate the footwear innovations and cultural moments that have shaped our past, and to explore our collective journey into the future,” said Chris McGrath, VP of ...
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ArticleOVS jumps to top of fashion transparency ranking but sector progress ‘too slow’
The Italian retailer OVS jumped to the top spot in the 2021 Fashion Transparency Index published by Fashion Revolution as the global activism movement pushing for greater disclosure in fashion supply chains warned that progress in transparency in the sector generally remains “too slow”. OVS reached 78 percent of the ...
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News briefs
Timberland in global product take-back program in partnership with ReCircled
Timberland is kicking off a product take-back concept. After launching in the U.S. in August 2021, the program will expand to EMEA this fall and to the APAC region in spring 2022. Developed in partnership with ReCircled, founded in 2019 to provide process and infrastructure for the reuse ...
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ArticleTimberland launches first products made from Haitian community cotton
Following a joint effort between Timberland and the local Smallholder Farmers Alliance ( SFA ), the reintroduction of cotton farming in Haiti has created a new cotton supply chain designed to bring social and environmental benefits to Haitian farming communities. Timberland first partnered with the SFA in 2010 to ...
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ArticleTimberland to create a regenerative rubber supply chain for footwear
Timberland, along with parent company VF Corp. and sister brands Vans and The North Face, is partnering with Terra Genesis International in Thailand to build the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot its first regenerative rubber footwear in 2023. The supply system will eventually be ...
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ArticleTop footwear brands gain 9% in value
Footwear is the only subsector of the Brand Finance Apparel 50 2021 survey to increase in brand value year-on-year, posting a 9 percent increase on average to $5.0 billion. New entrants in the ranking, Timberland and Converse, recorded 47 percent and 8 percent increases in brand value respectively. The ...
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News briefs
U.S. patent office finds Timberland’s iconic boot design too generic
The U.S. Patent Office’s Trademark Trial and Appeal Board denied a bid by VF Corp. to register the design of Timberland ’s iconic Yellow Boot , concluding that it lacks sufficient acquired distinctiveness. The board noted that there was no evidence that competitors were trying to intentionally copy the ...
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ArticleVF’s new fulfillment center in the U.K. begins operations
VF Corp., through its local subsidiary VF Northern Europe Limited, has begun operations at its new fulfillment center in Bardon, Leicestershire, which will employ about 250 people at peak times. The new 55,800-square-meter center will have “state-of-the-art automation capabilities putting it at the forefront of the footwear and apparel industry.” ...
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News briefsSusie Mulder is Timberland’s new global brand president
VF Corp . has appointed Susie Mulder as global brand president of Timberland . She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle . She will also serve on VF’s executive leadership team. ...
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ArticleThe casual shoe market grew by 6.0% in 2019
According to a study conducted by Shoe Intelligence in collaboration with Sporting Goods Intelligence, the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, in spite of strong competition from the athletic footwear brands in the disputed ...
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ArticleTimberland announces ambitious sustainability goals
Timberland has not only announced that it wants to plant 50 million trees around the world over the next 5 years, but also to create a net positive impact on the environment by 2030. The latter, most ambitious goal includes that the VF Corp. -owned brand wants all of ...
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News briefs
Timberland and BASF join forces on work shoe
Timberland ’s Reaxion shoe features the brand proprietary Aerocor Energy System as well as BASF ’s Elastollan thermoplastic polyurethane (TPU). Timberland’s Aerocore Energy System comprises three layers that work together for energy return, comfort and grip: the Anti-Fatigue Technology footbed, a foam midsole, and a non-marking outsole. Meanwhile, the ...
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News briefs
Timberland hires new VP of global marketing
Timberland hired Drieke Leenknegt in June to be its vice president of global marketing and join its global leadership team. She is succeeding Argu Secilmis , who has become vice president of global apparel. Leenknegt will be liaising with the brand’s marketing regional teams, in the Americas, Asia-Pacific ...
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News briefs
Timberland continues to invest in regenerative agriculture
Timberland has partnered with the Savory Institute , a non-profit focused on the large-scale regeneration of the world’s grasslands, to build a regenerative leather supply chain. This new initiative builds on the brand’s announcement, in November 2019, of a collaboration with Other Half Processing to build a leather ...
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News briefs
Timberland joins forces with Klarna for buy now, pay later service
Timberland , a VF Corp. brand, has entered a partnership with Klarna , a Swedish specialist in online financial services, to offer the footwear brand’s U.S.-based e-commerce customers a flexible ”buy now, pay later” option. With this service, clients can make four equal payments with no interest added. ...
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News briefs
A murder at Timberland
Catherine Heppner was found stabbed to death on Feb. 9 at Timberland ’s headquarters in Stratham, New Hampshire. The 46-year-old had been with the footwear brand for almost a decade, serving as senior manager and director of North American marketing and as director of global marketing for Timberland Pro . ...
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