Data and Analysis

The latest insights and analysis about the international footwear market including market sizes, growth, drivers and trends on a country, regional and global level as well as our annual ranking of the global casual footwear companies and quarterly stock performers analysis.

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    Footwear stocks weaker in Q3 on profit-taking


    Overall, the price of footwear stocks dropped in the third quarter of 2021 compared with the previous three months on profit-taking after the sector had enjoyed a strong rebound in the first half of the year with the re-opening of the economy, following the easing of Covid-19-related restrictions and the ...

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    The athletic shoe market dipped by 8.2% in 2020


    The athletic footwear market has been performing generally better than the market for sports apparel and sports equipment in the last decade. Apparently, the opposite happened last year because of the Covid-19 pandemic, as many consumers didn’t buy a new pair of sneakers, except for running or exercizing, as they ...

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    Brazilian exports return to pre-Covid levels in volume


    In the first eight months of 2021, Brazilian footwear exports rose by 33.4 percent year-over-year in volume to 75.2 million pairs and by 23.9 percent in value to $541.34 million, according to data released by the trade association Abicalçados. When compared with the first eight months of 2019, exports fell ...

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    Kantar Media Reactions study 2021 sees local advertising strong besides digital channels


    Research and consulting agency Kantar has just released its Media Reactions 2021 study, informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers worldwide. The report gives some interesting insight into the changes in the media landscape reflected by the popularity ...

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    Counterfeiting still prevails in Russian fashion purchases


    In 2020, the Russian market for counterfeit luxury clothing, footwear, and accessories decreased by 12 percent, to 248 billion rubles (€2.87bn-$3.37bn). But, the legal market for premium brands remains smaller, being estimated at only 234 billion rubles (€2.71bn-$3.18bn), and experienced a stronger decline, falling by 15 percent, a research conducted ...

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    How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales


    The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.

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    Ssense: How relentless focus on target market lead to strong sales growth


    The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.

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    Brazilian exports rise by a third in volume


    In the first half of 2021, Brazilian footwear exports rose by 17.7 percent in value to $389 million and by 32.3 percent in volume to 57 million pairs compared with the previous year when trade was depressed by the Covid-19 outbreak, according to data released by the local footwear association ...

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    How About You has become Europe’s fastest-growing online fashion platform


    The company is using technology – and good timing – to stand out in a crowded market of online retailers.

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