All Vans articles – Page 2
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News briefs
VF veteran Kevin Bailey back at Vans as global brand president
VF Corp. has appointed Kevin Bailey to the position of global brand president of Vans. Bailey will continue to report to VF chairman, president and CEO Steve Rendle and will serve on the company’s executive leadership team. With this appointment, Bailey returns within the group to the Vans brand after ...
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News briefs
Vans to release two collaborative collections
Vans’ two latest collections are collaborations with the Japanese streetwear brand Bape (A Bathing Ape) and the Italian outerwear brand Napapijri. Vans x Bape, which is due for release on Nov. 30, consists of redesigns of established Vans models – specifically two sneakers and a hoodie – that blend elements ...
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News briefs
Vans launches a virtual environment for customization, play
Vans is launching a game on Roblox, a development environment and platform for multi-player video games. Vans World, as the game is called, combines skateboarding, fashion and networked gaming. Players can use it as a tool with which customize any of four Vans shoe silhouettes or as a full skate ...
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ArticleOVS jumps to top of fashion transparency ranking but sector progress ‘too slow’
The Italian retailer OVS jumped to the top spot in the 2021 Fashion Transparency Index published by Fashion Revolution as the global activism movement pushing for greater disclosure in fashion supply chains warned that progress in transparency in the sector generally remains “too slow”. OVS reached 78 percent of the ...
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News briefs
Vans introduces the Eco Theory collection
Vans has introduced a new take on some of its best-known silhouettes, made from responsibly sourced materials. The new capsule collection, dubbed the “Eco Theory” line, features new takes on the Authentic, Slip-On and Style 36 models. For the Eco Theory, Vans has used materials like natural rubber, organic cotton, ...
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News briefs
Vans sneaker company co-founder Paul Van Doren dies
Paul Van Doren, a co-founder of Vans, has passed away on May 6 at the age of 90, shortly after the publication of his biography, titled “Authentic.” He started as a service boy at a rubber factory at the age of 16. He acquired his independence in 1966 when he ...
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ArticleTimberland to create a regenerative rubber supply chain for footwear
Timberland, along with parent company VF Corp. and sister brands Vans and The North Face, is partnering with Terra Genesis International in Thailand to build the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot its first regenerative rubber footwear in 2023. The supply system will eventually be ...
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News briefs
Vans honors the skate legend Jeff Grosso
Vans is paying tribute to the skate legend Jeff Grosso with a new Grosso Forever collection. Grosso, who died on March 31, 2020 at the age of 51. The collection leads with the Skate Sk8-Hi, which features re-issued colorways and iconic designs that Grosso sported during important moments in his ...
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News briefs
New chief marketing officer for Vans
Vans has appointed Kristin Harrer as chief marketing officer. Described by the company as a “true brand expert in digital and direct to consumer experiences,” Harrer held senior marketing positions in the last four years at Samsung Electronics and the Dollar Shave Club of Los Angeles. Prior to that, she ...
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ArticleVF’s new fulfillment center in the U.K. begins operations
VF Corp., through its local subsidiary VF Northern Europe Limited, has begun operations at its new fulfillment center in Bardon, Leicestershire, which will employ about 250 people at peak times. The new 55,800-square-meter center will have “state-of-the-art automation capabilities putting it at the forefront of the footwear and apparel industry.” ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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News briefsVans launches a digital livestream channel
Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. Channel 66 offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops, and musical performances across music, art, action sports and ...
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News briefs
Vans names Anderson .Paak as its global music ambassador
Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP, a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga Canyon, California. As an artist, ...
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ArticleStockX sees ‘remarkable’ growth in Q3
StockX, the online resale exchange for sneakers and streetwear, counted 25 million global monthly visitors to its platform in the third quarter and “continues to grow at a remarkable rate” as the resale market expands globally. In a third-quarter snapshot looking at its international performance, StockX noted that sell-side transactions ...
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ArticleEcco joins expanding list of footwear firms boycotting Facebook
Denmark-based shoe manufacturer Ecco is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined the growing list of footwear and other firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. ...
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News briefs
Vans helps retailers with “Foot the Bill” initiative
VF Corporation’s Vans brand is seeking to help the small skate shops that have underpinned its success and other local businesses weather the Covid-19 storm. Its “Foot the Bill” customization initiative – which involves the brand’s small business partners designing their own Vans and pocketing the net proceeds from their ...
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