All Adidas articles – Page 2
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News briefs
Adidas Y3 launches Terrex footwear and jackets
For this fall’s urban sportswear line Y3, Adidas is launching a new Terrex Swift R3 GTX sneaker in two colorways as well as two Gore-Tex shell jackets (one hard shell and one down insulated parka). The Y3 Terrex footwear capsule collection is launched on Oct. 14, while the apparel drop ...
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Adidas inaugurates a circular-fashion program with ThredUp
Adidas has inaugurated a circular-fashion program, called “Choose to Give Back.” The German brand is inviting customers to earn rewards from its Creator’s Club by returning used apparel and accessories from any brand for resale or re-use. It works through a combination of Adidas’ Creator’s Club app and ThredUp’s Reseale-as-a-Service ...
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Adidas sneaker ties in with the newest Bond film
Adidas will be introducing four Ultraboost sneakers for its 007 collection for the debut of the new James Bond movie, No Time to Die, which will have its global premiere in the U.K. on Sept. 30. To promote them, the German sportswear giant is organizing an augmented reality contest featuring ...
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French advertising body agrees that Adidas has stretched its sustainability claims
The ARPP, a non-governmental association for the self-regulation of advertising in France, has sided with a consumer against Adidas. The consumer contends that the German brand’s claims made earlier this year with regard to both the recycled content of its Stan Smith Forever shoes and the extent to which the ...
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ArticleOVS jumps to top of fashion transparency ranking but sector progress ‘too slow’
The Italian retailer OVS jumped to the top spot in the 2021 Fashion Transparency Index published by Fashion Revolution as the global activism movement pushing for greater disclosure in fashion supply chains warned that progress in transparency in the sector generally remains “too slow”. OVS reached 78 percent of the ...
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News briefs
Adidas sues Thom Browne
Adidas has filed a formal lawsuit in a New York federal court for copyright infringement against Thom Browne, according to The Fashion Law, charging that the New York-based menswear designer is “selling athletic-style apparel and footwear featuring two, three or four parallel stripes in a manner that is confusingly similar ...
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News briefs
Nike is the most resold brand
According to the British energy comparison website SaveOnEnergy, Nike is “by far” the most resold brand in the world. Based on the survey carried out from June 4 to 7, it found that the brand had a “staggering” 1,160,153 listings in total across the resale sites Depop, eBay, Asos Marketplace, ...
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News briefs
Allbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model is being raffled off to members of Adidas’ Creators Club at the end of May. The product design and development teams of ...
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News briefs
Adidas uses mushroom fibers in a Stan Smith model
Adidas has launched the Stan Smith Mylo, its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads, Mylo is described by the company as ...
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ArticleUzbekistan to produce Nike and Adidas footwear for Asia, Europe
The Uzbek company SinoInternational has inked an agreement to produce 3 million pairs of shoes in total under the Nike and Adidas names at its new factory in the Andijan region starting from the fourth quarter of 2021. The facility is expected to achieve full production in the third quarter ...
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News briefs
Yeezy’s Adidas 2020 sales jump 31%
Sales of sneakers resulting from Yeezy’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document prepared by the Swiss bank UBS, details of which were reported by Bloomberg. The partnership generated $191 million in royalties for Yeezy, the sneaker and apparel business ...
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ArticleMyanmar violence raises sourcing concerns
Many sports and fashion brands that have shifted part of their sourcing for apparel and footwear to Myanmar because of its lower labor costs are watching with awe the consequences of the recent military coup in the country. According to observers, it may be difficult for some of them to ...
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ArticleFootwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives is motivated by growing consumer and regulatory pressure as well as greater corporate consciousness. Nevertheless, the shift to more sustainable ...
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ArticleStockX sees ‘remarkable’ growth in Q3
StockX, the online resale exchange for sneakers and streetwear, counted 25 million global monthly visitors to its platform in the third quarter and “continues to grow at a remarkable rate” as the resale market expands globally. In a third-quarter snapshot looking at its international performance, StockX noted that sell-side transactions ...
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ArticleAdidas issues maiden sustainability bond
Adidas has announced the successful placement of its first sustainability bond, whose offer was more than five times oversubscribed. The €500 million bond carries a 0.00 percent coupon and has a duration of eight years. It is divided into five equal tranches and will be listed on the Luxembourg Stock ...
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ArticleEcco joins expanding list of footwear firms boycotting Facebook
Denmark-based shoe manufacturer Ecco is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined the growing list of footwear and other firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. ...
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ArticleCovid-19 spurs rent renegotiations, partnerships
Retailers from Europe to the U.S. have sought rent relief as they reel from Covid-19 shutdowns and reopen stores faced with higher costs to meet health and safety requirements and uncertain sales prospects. Although some landlords have taken a hard line, many are trying to help keep retail tenants afloat ...
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News briefs
Global children’s footwear market seen up annual 4% to 2024
The global market for children’s footwear is expected to grow by $8.65 billion between 2020 and 2024, representing an average annual increase of almost 4 percent, with the launch of exclusive designer footwear being instrumental in driving the market higher, according to the research and advisory firm Technavio. In a ...
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ArticleWGSN sees three major consumer groups emerging from the crisis
The coronavirus pandemic has accelerated societal changes and is forcing industries worldwide to adapt to the resulting changes in consumption. Thus, WGSN has set out to predict what consumers will be looking for in the next couple of years.
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News briefs
Adidas teams up with Allbirds
Adidas announced a collaboration with Allbirds, the well-known American brand of sustainable footwear, to develop the sport performance shoe with the lowest-ever carbon footprint. The project will involve exploring recyclable material resources as well as the use of renewable energies in manufacturing and transportation. Adidas said the project is part ...
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