Product & Marketing – Page 232
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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News briefsVibram wants those who care to resole their shoes
Vibram has presented the new digital “Repair if you care” campaign to encourage consumers to have their shoes resoled and avoid waste. The campaign focuses on the concept of reuse and repair as a sustainable approach. It also aims to reintroduce people to the fact that repair is a valuable ...
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News briefs
A new trade body in the U.K. to support digital retail
Six major U.K.-based e-tailers – Asos, Boohoo, Gymshark, the Ocado Group, AO World and The Hut Group (THG) – have launched the UK Digital Business Association (UKDBA), a new trade body to support the fast-growing e-commerce sector. The new association will back the digital commerce sector while also supporting brick-and-mortar ...
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ArticleBoohoo reportedly faces U.S. ban over supplier practices
The British fast-fashion retailer Boohoo has been again forced to defend supplier practices after a report said it faces a potential U.S. import ban due to slave labor allegations. The U.S.’ Customs and Border Protection (CBP) has seen enough evidence to start a probe after petitions from lawyer Duncan Jepson, ...
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News briefs
RTFKT produces a single pair of Lexus sneakers
RTFKT has designed a “one-of-one” sneaker after the 2021 Lexus IS and manufactured it in part from the same materials used in the car. It will not be for sale. The sole looks like the tires, the front like the spindle grille (with 3D printed material to imitate the carbon-fiber ...
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News briefs
Caleres’ U.K. unit to distribute Naturalizer, Sam Edelman in Europe
Caleres’ European distribution unit, based in Milton Keynes, about 80 kilometers northwest of London, will distribute the brands Naturalizer and Sam Edelman, starting with the upcoming autumn/winter collection. The initial focus will be on the U.K., where the brands of the American company will be sold through various channels. The ...
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News briefs
Wolverine gets S&P upgrade
Standard & Poor’s has upgraded its outlook for Wolverine Worldwide to stable and confirmed its BB issuer credit, while raising the rating on its senior secured credit facility to BB+. This came after Wolverine repayed a $171 million, 364-day loan contracted because of the coronavirus pandemic and reported better-than-expected results ...
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News briefs
OrthoLite unveils a new PU foam to stabilize temperature in shoes
OrthoLite has presented O-Therm, a 2mm base-layer thermal foam that the company claims to be the world’s first and only aerogel-infused, open-cell PU foam. The technology creates a thermal barrier that blocks the cold and maintains footwear temperature through the thermal properties of O-Therm’s proprietary aerogel. Unlike conventional aerogel solutions, ...
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News briefs
Birkenstock opens its largest store in Asia
Birkenstock has opened its first store in the Indian city of Bengaluru, also known as Bangalore. The 170 square meter location is the German footwear brand’s largest in Asia to date. It is spread over two floors and carries over 320 models. Birkenstock is expanding in India and recently opened ...
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News briefs
Australian cotton conference postponed until 2022
Cotton Australia and the Australian Cotton Shippers Association have postponed the Australian Cotton Conference on the Gold Coast for another year, until August 2022. The organizations that jointly host the event made the final decision due to the ongoing uncertainty regarding the coronavirus-related restrictions currently and possibly in place. The ...
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ArticleSteve Madden returns to a quarterly profit
Steve Madden returned to a profit in the fourth quarter as its results improve after the slump caused by the Covid-19 pandemic. The American designer of footwear, accessories and apparel posted a 15.9 percent year-on-year decline in revenues to $353.0 million but the gross margin increased to 38.3 percent from ...
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News briefs
Cologne orthopedic shoes fair postponed to 2022
The latest footwear trade fair to be postponed due to the coronavirus is Germany’s Orthopädie Schuh Technik, which - along with the congress of the International Association of Orthopedic Shoe Technicians (IVO) - will be held in Cologne on Oct. 14 and 15, 2022, one year after the originally planned ...
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News briefs
Clarks undergoes a management shake-up
According to various sources, Clarks has undergone a management reshuffle after its takeover by the Hong Kong-based private equity firm LionRock Capital. The chief executive, Giorgio Presca, the chief commercial officer, Massimo Barzaghi, and the head of human resources, Difna Blamey, have left the company, they indicated. Meanwhile, Victor Herrero, ...
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ArticleANWR and Sabu offer liquidity support to retailers
The German retail cooperatives ANWR and Sabu are continuing to support their members by engaging in initiatives to underpin their liquidity as the coronavirus crisis drags on. ANWR Group is offering its affiliated national and international footwear, sporting goods and leathergoods retailers a €150 million financing program through its ...
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News briefs
Rexor stays profitable in 2020
Rexor, the German buying group controlled by ANWR, recorded a 19 percent decrease in centralized settlement revenues in 2020 due to the impact of the Covid-19 pandemic. In Germany, Rexor managed to limit the decline to 9.6 percent thanks to new memberships. Currently, 509 companies are part of Rexor’s network. ...
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ArticlePayless returns to brick-and-mortar retailing in the U.S.
The American footwear retailer Payless is returning to brick-and-mortar retailing in its home market with the opening of a concept store on March 1 in Miami. But, the grand opening and ribbon-cutting event will be held a week later on March 8. After filing for Chapter 11 bankruptcy protection in ...
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News briefs
Unichel now believes Russia may curtail counterfeiting with shoe tagging
The mandatory tagging of footwear coupled with increased control of the Russian market could curb the share of counterfeit shoes, said Vladimir Denisenko, the head of Russia’s main footwear producer Unichel. Denisenko was initially critical about the tagging project when it was launched by the Russian government on July 1, ...
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ArticleBirkenstock is taken over by companies linked to LVMH
Birkenstock is being taken over by investment companies linked to the French businessman Bernard Arnault, the controlling shareholder and head of the French luxury goods group LVMH. The transaction will enable the German family-owned sandal maker to expand in Asia. Under the deal, the private equity firm L Catterton and ...
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ArticleWolverine posts weak results but is hopeful for 2021
The year 2020 was a difficult one for Wolverine Worldwide. Looking on the bright side, the management said it delivered better-than-expected results for the fourth quarter and is poised to drive an accelerated recovery over the next 12 to 16 months. The group posted a double-digit sales decline in the ...
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ArticleOnline sales in Russia skyrocket
In 2020, the Russian online market totaled 3.2 trillion rubles (€35.4bn-$43bn), which was 58.5 percent higher compared to the previous year, Russia’s Association of Internet Trade Companies (AKIT) estimated. The turnover for domestic platforms doubled, reaching 2.8 trillion rubles (€31bn-$36.7bn). The remainder of the spending went to foreign online marketplaces, ...
