All Birkenstock articles – Page 2
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ArticleBirkenstock to invest €110m in Pasewalk plant
Birkenstock now expects to invest about €110 million in its new German production site in Pasewalk, scheduled to come on stream in autumn 2023. The investment is a record for the company and significantly above the initial estimate for the project. The German footwear group described the investment in the ...
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ArticleBirkenstock invests €100m to expand Görlitz plant, build new factory
Birkenstock announced two investment projects worth a combined €100 million and aimed at increasing brand awareness and strengthening its position in the market as a premium manufacturer of German-made shoes. Birkenstock will invest €50 million in its factory in Görlitz, in the eastern Saxony region, and a similar ...
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News briefs
Birkenstock appoints a new managing director for Europe
Birkenstock has appointed Nico Bouyakhf as managing director for Europe replacing Michael Schmitz , who left the company for an unspecified destination. Bouyakhf will report to Oliver Reichert , who is now Birkenstock’s sole CEO after Markus Bensberg stepped down as co-CEO. Bouyakhf joins the ...
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ArticleBirkenstock to directly manage sales in France
Birkenstock has taken over the direct management of sales in France under the leadership of the country manager Laurent Hollander , who will oversee a local team covering sales, trade marketing and digital activities. Hollander was previously based in Germany as regional manager for the footwear company. Prior ...
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News briefs
Oliver Reichert becomes sole CEO at Birkenstock
Markus Bensberg has stepped down as co-CEO at Birkenstock , leaving Oliver Reichert as sole CEO. Bensberg joined Birkenstock in February 1991. He held various positions before becoming co-CEO jointly with Reichert in 2012. Bensberg will focus on his role as CEO of the family office ...
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News briefs
L Catterton completes the takeover of Birkenstock
The U.S. private equity L Catterton has completed the acquisition of the German footwear company Birkenstock after the deal was approved by the European Commission . The commission concluded that the acquisition ”would raise no competition concerns, given the companies’ moderate combined market positions resulting from the proposed transaction.” ...
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News briefs
Birkenstock to invest an extra €1.8m in its components site
Birkenstock is investing an additional €1.8 million in the modernization of its German site in Bernstadt which employs about 800 people and produces uppers and buckles for the sandal maker. It indicated the funds will be used for the renovation of social areas as well as the creation ...
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News briefs
Birkenstock opens 3rd U.S. store
Birkenstock has opened its third U.S. store in Brooklyn’s Williamsburg neighborhood. “Williamsburg, Brooklyn is the perfect neighborhood to celebrate and interact with our brand fans in the area. It is a vibrant place unlike any other and serves a new generation of families and urban creatives,” said David ...
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ArticleBirkenstock assigned a ‘B’ rating by S&P
The rating agency S P Global assigned a ‘B’ rating with a stable outlook to BK LC Lux Finco 1 Sàrl , the parent company of Birkenstock . The rating comes after the private equity firm L Catterton and its affiliates, including Financière Agache , the investment ...
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News briefs
Goldstar chalks up legal victories over Birkenstock
The Silvagni family that owns the Goldstar brand has sent its customers and retailers a letter to inform them of a string of European court sentences that have seen it come out ahead in a long-standing legal battle with Birkenstock , which is being taken over by companies ...
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ArticleDesigner Brands’ sales of athletic shoes rose sharply in Q4
Designer Brands improved its fourth-quarter sales from the previous three months as it continues to increase its exposure to athleisure and children’s footwear and develop its digital capabilities. The company has streamlined its offer to focus on the top 50 brands in the U.S. and top 30 in Canada. ...
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News briefs
Birkenstock opens its largest store in Asia
Birkenstock has opened its first store in the Indian city of Bengaluru, also known as Bangalore. The 170 square meter location is the German footwear brand’s largest in Asia to date. It is spread over two floors and carries over 320 models. Birkenstock is expanding in India and ...
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ArticleBirkenstock hikes investments, scales up production in Germany
The German footwear brand Birkenstock is stepping up investments and expanding its production capacity as global demand continues to grow despite the coronavirus pandemic. As production runs at near full capacity, the company plans to expand its site in Görlitz, in the Saxony region, its largest production site ...
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News briefsCVC reportedly in talks to buy Birkenstock
The private equity CVC Capital Partners is in talks to buy Birkenstock , according to the news agency Bloomberg . Citing people familiar with the matter, Bloomberg said that the family-owned shoe maker could be valued more than €4 billion including debt. No final decision has been made ...
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News briefs
Birkenstock wins ‘Brand of the Year’ award
The Footwear News Achievement Awards have named Birkenstock “Brand of the Year” for 2020. This is the German brand’s third win, after 2013 and 2017. A virtual ceremony took place on Dec. 8. Lyst reports that Birkenstock’s Arizona sandal is the world’s most sought-after shoe on ...
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ArticleThe casual shoe market grew by 6.0% in 2019
According to a study conducted by Shoe Intelligence in collaboration with Sporting Goods Intelligence, the branded casual footwear market grew by 6.0 percent in terms of invoiced dollars to an estimated level of $20.8 billion in 2019, in spite of strong competition from the athletic footwear brands in the disputed ...
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ArticleBirkenstock ends cooperation with purchasing groups in Germany
Birkenstock is pulling out of the German shoe retailing cooperatives ANWR , GMS and Sabu on the grounds that they are allegedly not sufficiently committed to fighting product piracy. The withdrawal takes effect from December 31. Birkenstock has been a member of the trade associations for ...
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News briefs
Birkenstock’s retail head leaves
Birkenstock ’s retail director, Oliver Jansen , left in August to join Bahlsen Outlets, the outlet business of the German biscuit maker Bahlsen Group . The German sandal maker has yet to announce a successor Prior to joining Birkenstock in March 2018, Jansen worked for the fashion group Esprit ...
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News briefs
Birkenstock to sell footwear designed by Central Saint Martins’ students
From February, Birkenstock will sell in selected stores worldwide and on the site 1774.com footwear designed by four students of Central Saint Martins . The German company started working with the London-based college in 2018 when it commissioned the BA Fashion History Theory course to work ...
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News briefs
Birkenstock introduces collection
Birkenstock unveiled its latest collection at Sole DXB , Dubai’s biggest street festival, on Dec. 5-7. The annual Sole DXB festival serves as a regional platform for footwear, fashion and arts. The launch, within the framework of Birkenstock’s international expansion strategy, took place shortly ahead of the brand’s entrance into ...
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