All Marketing articles – Page 29
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News briefs
The chamber of commerce for the area around Arzignano, in...
The chamber of commerce for the area around Arzignano, in Northern Italy, has announced a project to make the Chiampo valley “green.” The valley is the home of 860 leather businesses with 10,000 employees and sales of €3 billion a year. The chamber said that exports had fallen by nearly ...
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The magazine Ladies' Home Journal has awarded Crocs with its...
The magazine Ladies' Home Journal has awarded Crocs with its “Do Good” stamp, indicating that the footwear company works to make the world a better place. Specifically noted was Crocs Cares, the company's corporate social responsibility program, which tries to help children and families in depressed communities or areas affected ...
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News briefs
Tom Brady, the NFL quarterback for the Super Bowl-winning New...
Tom Brady, the NFL quarterback for the Super Bowl-winning New England Patriots, will be the new face of Ugg Australia's men's collection. The footwear and lifestyle brand signed a four-year deal with Brady, who will bring his own ideas to the design of Ugg's new men's collection, due out next ...
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News briefs
Zappos' latest ad campaign bares it all – literally. Shot...
Zappos' latest ad campaign bares it all – literally. Shot outdoors in New York, the campaign features naked models jogging, hailing taxis and playing Frisbee. Created by Mullen, the campaign will take the form of digital ads, videos, magazine print ads and quick response codes.
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Bernard Arnault, who has become the wealthiest person in France...
Bernard Arnault, who has become the wealthiest person in France as the major shareholder, chairman and chief executive of LVMH, has received the French Legion of Honor
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News briefs
High school students, faculty and staff have been invited to...
High school students, faculty and staff have been invited to participate in Famous Footwear's “Step It Up for Your School” promotion, which kicked off this week in the U.S. They were asked to submit essays on the retailer's Facebook page about how they would improve their schools if they had ...
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News briefs
Renzo Rosso, owner of Diesel and its parent company, Only...
Renzo Rosso, owner of Diesel and its parent company, Only the Brave, has indicated that he may be willing to sponsor the restoration of the famous Rialto Bridge in Venice. The project echoes the highly publicized investment of Diego Della Valle, president of Tod's, in the restoration of Rome's Coliseum.
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News briefs
Crocs sponsored a beach soccer tournament during the last weekend...
Crocs sponsored a beach soccer tournament during the last weekend in Berlin. The company has been the main sponsor of the event, which took place in the big O2 World arena in Berlin. In order to create awareness of the event, Crocs designed a small mannequin made of the croslite ...
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News briefs
Pikolinos' Maasaï project is a nominee for “best brand for...
Pikolinos' Maasaï project is a nominee for “best brand for sustainable development” in this year's Global Fashion Awards organized by WGSN. The project is a line of shoes and bags whose sales go toward the Masai people in Kenya. In 2010, a school was built for 400 students in the ...
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News briefs
The NAC Breda football club in the Netherlands is going...
The NAC Breda football club in the Netherlands is going to be sponsored from the next season on by Patrick, the sports brand owned by the Belgian Cortina group. However, Patrick has been replaced by an Italian company, Royal Sport, as the kit supplier for Rayo Vallecano, a football club ...
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News briefs
Tod's has restyled its corporate website, www.todsgroup.com. The overhaul has...
Tod's has restyled its corporate website, www.todsgroup.com. The overhaul has changed the site from a static and somewhat uninspiring outfit into something more modern and elegant, bearing the brand's brown and orange colors.
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Geox has announced a new sponsorship contract with Max Biaggi,...
Geox has announced a new sponsorship contract with Max Biaggi, the 2010 Superbike champion
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News briefs
Thirty of the best Olympic sailors have joined Team Sperry...
Thirty of the best Olympic sailors have joined Team Sperry in a sports marketing initiative by Sperry Top-Sider. The World Champions come from Croatia, France, the U.K. and the U.S., in a sign of Sperry's bid to expand internationally. They made their debut last week at the Skandia Sail for ...
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El Naturalista is donating €7,329 to relief efforts in northeastern...
El Naturalista is donating €7,329 to relief efforts in northeastern Japan, the area hardest hit by March's earthquake and tsunami, from donations from an online campaign it started in April
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Sarenza.com, the French online shoe shop, which is getting about...
Sarenza.com, the French online shoe shop, which is getting about 6 million unique visitors per month, is launching a new section on hot styles and trends
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News briefs
W.L. Gore & Associates ranked ninth on this year's list...
W.L. Gore & Associates ranked ninth on this year's list of Best Workplaces in Europe. Microsoft took first place on the list. A total of 1,380 companies in 16 countries participated in this year's competition, 10 percent more than last year.
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News briefs
Apiccaps, the Portuguese shoe industry association, claims that its new...
Apiccaps, the Portuguese shoe industry association, claims that its new blog for shoes and accessories, Portuguese Soul, has become a success in the last two months, with more than 11,000 visitors from all over the world consulting the site. Using only the English language, it showcases the latest trends in ...
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Görtz is giving a scholarship to two talented ballet students...
Görtz is giving a scholarship to two talented ballet students in Hamburg
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News briefs
Dearfoams, the line of slippers marketed by R.G. Barry, has...
Dearfoams, the line of slippers marketed by R.G. Barry, has agreed to become the official footwear sponsor of the World Series of Poker (WSOP), the big poker tournament in Las Vegas, for this year and next. The brand will provide thousands of pairs of slippers during the competition, which starts ...
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News briefs
Skechers is receiving a beating from bloggers in the wake...
Skechers is receiving a beating from bloggers in the wake of its new Shape-ups campaign for girls. The ads show animated girls getting excited about the “extra height and bounce” that they get by wearing the shoes. The ads also feature cartoon boys dressed as fast food and snack food, ...
