All Marketing articles – Page 27
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News briefs
Skechers is taking its loyalty rewards program for consumers up...
Skechers is taking its loyalty rewards program for consumers up a notch with the announcement of Skechers Elite, which rewards people who provide reviews and answers about Skechers products on the company's website. Consumers can earn points for giving their feedback as well as for making purchases, and the points ...
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News briefs
India's Council for Leather Exports recently honored 65 companies for...
India's Council for Leather Exports recently honored 65 companies for their export performance at the India International Leather Fair in Chennai. Looking at the fiscal year 2010-11, Super House Limited of Kanpur took the “Top Export Winner” award for overall leather exports, with Mirza International and Tata International coming in ...
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News briefs
Clarks is launching an advertising campaign for its spring/summer women's...
Clarks is launching an advertising campaign for its spring/summer women's collection, touting it as its first-ever augmented reality campaign. There will be four videos for the Bodkin Bay, Henderson Sky, Dollar Crazy and Scent Bottle styles of shoes. Users of iPhone, iPads and high-powered Androids with the Aurasma Lite app ...
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News briefs
Stuart Weitzman, the American shoe designer based in Spain, is...
Stuart Weitzman, the American shoe designer based in Spain, is launching a new logo, Stuart Weitzman New York, for his collections. His company, which is now partly owned by Jones Apparel, is also launching and a new, aggressive advertising campaign for spring/summer 2012 that features a topless image of Natalia ...
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News briefs
Footwear Plus magazine recently gave out its annual Plus Awards...
Footwear Plus magazine recently gave out its annual Plus Awards at an event it hosted with the Fashion Footwear Association of New York, and Wolverine Worldwide took home four of the honors, the first time one company has won in four distinct categories. Winners are chosen based on votes from ...
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News briefs
Zappos.com is looking for the next best things. With its...
Zappos.com is looking for the next best things. With its Emerging Designer Program, the online giant is inviting beginning designers – whether of footwear, apparel or accessories – to submit their ideas. Each month Zappos will pick a designer to showcase on its website, providing a boutique page, a blog ...
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News briefs
Ricosta held for the first time a two-day clinic in...
Ricosta held for the first time a two-day clinic in January at its headquarters in Donaueschingen for key retail clients and their sales staff to train them and motivate them to sell more with the help of a specialist in the matter, Hufner Training. The German company has decided to ...
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Short stops
The international shoe museum of Romans is exhibiting a retrospective...
The international shoe museum of Romans is exhibiting a retrospective exhibition of more than 200 styles created by Robert Clergerie in the 30 years between 1981 and its change of ownership in 2011
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News briefs
Etnies will support the planting of 100,000 trees in the...
Etnies will support the planting of 100,000 trees in the Atlantic rainforest of the state of São Paulo in 2012, starting in March. The one-for-one program plants a tree for every purchase of Etnies Jameson 2 and Jameson 2 Eco men's and kid's shoes or every girl's Caprice Eco and ...
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News briefs
After opening the new European head office in Amsterdam at...
After opening the new European head office in Amsterdam at the start of July last year, the Red Wing Shoe Company is expanding its operations in Europe, while providing better customer service. The office, which is run by Gabor Majar, has been taking care mainly of the heritage division of ...
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News briefs
The Footwear Distributors and Retailers of America (FDRA) has chosen...
The Footwear Distributors and Retailers of America (FDRA) has chosen Genesco as the top performer in the full-service category for 2011, while Rack Room Shoes, the American shoe retail chain owned by Deichmann, won the prize for self-service stores. The FDRA's annual awards are chosen from among companies that participate ...
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News briefs
Wortmann has reportedly decided to invest a record amount of...
Wortmann has reportedly decided to invest a record amount of more than €100 million in its Tamaris brand for the next few years to support its sell-out in Germany and other countries. Starting in the autumn, it will add TV commercials in Austria, Belgium, the Netherlands and Denmark, and it ...
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News briefs
Jimmy Choo has received the Outstanding Chinese Designer Award for...
Jimmy Choo has received the Outstanding Chinese Designer Award for 2011. He got the award to remind people that he was born in Malaysia into a family of Chinese shoemakers. He started to make shoes at the age of 11. He moved to London to make his mark, establishing his ...
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Short stops
Christian Louboutin, the French shoe designer based in the U.S.,...
Christian Louboutin, the French shoe designer based in the U.S., is supplying the footwork for a special new edition of the sexy show in Paris' Crazy Horse saloon, scheduled to be held from March 4 to May 31
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News briefs
Tod's launched its new No_Code Collection at a big party...
Tod's launched its new No_Code Collection at a big party attended by Diego Della Valle, the company's chief executive, and Jefferson Hack, the editor who inspired the new line. No_Code mixes Tod's quality and heritage with influences from music, art and film. Men's and women's shoes are available.
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Short stops
The NBC Sports commentators reporting on the Super Bowl, the...
The NBC Sports commentators reporting on the Super Bowl, the annual NFL championship held last Sunday, wore Fratelli Rossetti shoes, chosen by the network's stylist, Amy Acton, a fan of the brand
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Short stops
Café Noir is using images of a Brazilian fashion model,...
Café Noir is using images of a Brazilian fashion model, Christopher Meireles, to support its line of men's shoes, launched in 2002
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News briefs
The “Connect to Your Hub” campaign, which was organized last...
The “Connect to Your Hub” campaign, which was organized last summer by the Dutch footwear brand Hub, will wrap up in July 2012. Winners of the campaign, which was launched in 11 countries, were announced at the end of November. Customers could create their own Hub shoe model by connecting ...
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Short stops
The singer-songwriter Shontelle is continuing her collaboration with CAT Footwear...
The singer-songwriter Shontelle is continuing her collaboration with CAT Footwear with a new signature collection of low- and high-heel boots for spring
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News briefs
François Fillon, the prime minister of France, visited a few...
François Fillon, the prime minister of France, visited a few days ago the Mephisto factory in Sarrebourg, in the eastern part of the country. He praised Mephisto for demonstrating that French companies could make products that have high demand overseas. Mephisto exports 80 percent of its production, with customers in ...
