All Marketing articles – Page 27
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News briefs
Rockport has announced a partnership with Erin Wasson, the American...
Rockport has announced a partnership with Erin Wasson, the American supermodel, actress and entrepreneur, indicating that she represents the brand's target customer. She will be featured next autumn in a new marketing campaign about a day in her life, wearing stylish and comfortable Rockport shoes.
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News briefs
Richter relaunched its homepage just before the beginning of the...
Richter relaunched its homepage just before the beginning of the GDS trade show in Düsseldorf. The homepage now has the same updated design as the new logo and the new image of the brand. Additionally, new point-of-sale support has been developed, in order to present the traditional brand in a ...
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News briefs
Sven Segal, the founder of Po-Zu, the British footwear company,...
Sven Segal, the founder of Po-Zu, the British footwear company, was named Entrepreneur of the Year in the 2012 People and Environment Achievement Awards, which celebrate and uphold sustainable business. Po-Zu collaborated with Timberland on a line of footwear that was made from natural materials and fell apart at the ...
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News briefs
Mephisto has completely revamped its website (www.mephisto.com) to be more...
Mephisto has completely revamped its website (www.mephisto.com) to be more modern- looking and to make navigation easier, with an emphasis on its men's and women's collections. Visitors to the site can view the shoes from different angles and zoom in on interesting features, and also check out the company's complementary ...
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Short stops
Hush Puppies is one of the advertisers being featured prominently...
Hush Puppies is one of the advertisers being featured prominently in an upcoming issue of Newsweek magazine, which is styled to have the feel of the 1960s in honor of the new season of the television show “Mad Men,” about the advertising business in that era
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News briefs
Skechers is taking its loyalty rewards program for consumers up...
Skechers is taking its loyalty rewards program for consumers up a notch with the announcement of Skechers Elite, which rewards people who provide reviews and answers about Skechers products on the company's website. Consumers can earn points for giving their feedback as well as for making purchases, and the points ...
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News briefs
India's Council for Leather Exports recently honored 65 companies for...
India's Council for Leather Exports recently honored 65 companies for their export performance at the India International Leather Fair in Chennai. Looking at the fiscal year 2010-11, Super House Limited of Kanpur took the “Top Export Winner” award for overall leather exports, with Mirza International and Tata International coming in ...
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News briefs
Clarks is launching an advertising campaign for its spring/summer women's...
Clarks is launching an advertising campaign for its spring/summer women's collection, touting it as its first-ever augmented reality campaign. There will be four videos for the Bodkin Bay, Henderson Sky, Dollar Crazy and Scent Bottle styles of shoes. Users of iPhone, iPads and high-powered Androids with the Aurasma Lite app ...
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News briefs
Stuart Weitzman, the American shoe designer based in Spain, is...
Stuart Weitzman, the American shoe designer based in Spain, is launching a new logo, Stuart Weitzman New York, for his collections. His company, which is now partly owned by Jones Apparel, is also launching and a new, aggressive advertising campaign for spring/summer 2012 that features a topless image of Natalia ...
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News briefs
Footwear Plus magazine recently gave out its annual Plus Awards...
Footwear Plus magazine recently gave out its annual Plus Awards at an event it hosted with the Fashion Footwear Association of New York, and Wolverine Worldwide took home four of the honors, the first time one company has won in four distinct categories. Winners are chosen based on votes from ...
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News briefs
Zappos.com is looking for the next best things. With its...
Zappos.com is looking for the next best things. With its Emerging Designer Program, the online giant is inviting beginning designers – whether of footwear, apparel or accessories – to submit their ideas. Each month Zappos will pick a designer to showcase on its website, providing a boutique page, a blog ...
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News briefs
Ricosta held for the first time a two-day clinic in...
Ricosta held for the first time a two-day clinic in January at its headquarters in Donaueschingen for key retail clients and their sales staff to train them and motivate them to sell more with the help of a specialist in the matter, Hufner Training. The German company has decided to ...
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Short stops
The international shoe museum of Romans is exhibiting a retrospective...
The international shoe museum of Romans is exhibiting a retrospective exhibition of more than 200 styles created by Robert Clergerie in the 30 years between 1981 and its change of ownership in 2011
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News briefs
Etnies will support the planting of 100,000 trees in the...
Etnies will support the planting of 100,000 trees in the Atlantic rainforest of the state of São Paulo in 2012, starting in March. The one-for-one program plants a tree for every purchase of Etnies Jameson 2 and Jameson 2 Eco men's and kid's shoes or every girl's Caprice Eco and ...
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News briefs
After opening the new European head office in Amsterdam at...
After opening the new European head office in Amsterdam at the start of July last year, the Red Wing Shoe Company is expanding its operations in Europe, while providing better customer service. The office, which is run by Gabor Majar, has been taking care mainly of the heritage division of ...
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News briefs
The Footwear Distributors and Retailers of America (FDRA) has chosen...
The Footwear Distributors and Retailers of America (FDRA) has chosen Genesco as the top performer in the full-service category for 2011, while Rack Room Shoes, the American shoe retail chain owned by Deichmann, won the prize for self-service stores. The FDRA's annual awards are chosen from among companies that participate ...
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News briefs
Wortmann has reportedly decided to invest a record amount of...
Wortmann has reportedly decided to invest a record amount of more than €100 million in its Tamaris brand for the next few years to support its sell-out in Germany and other countries. Starting in the autumn, it will add TV commercials in Austria, Belgium, the Netherlands and Denmark, and it ...
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News briefs
Jimmy Choo has received the Outstanding Chinese Designer Award for...
Jimmy Choo has received the Outstanding Chinese Designer Award for 2011. He got the award to remind people that he was born in Malaysia into a family of Chinese shoemakers. He started to make shoes at the age of 11. He moved to London to make his mark, establishing his ...
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Short stops
Christian Louboutin, the French shoe designer based in the U.S.,...
Christian Louboutin, the French shoe designer based in the U.S., is supplying the footwork for a special new edition of the sexy show in Paris' Crazy Horse saloon, scheduled to be held from March 4 to May 31
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News briefs
Tod's launched its new No_Code Collection at a big party...
Tod's launched its new No_Code Collection at a big party attended by Diego Della Valle, the company's chief executive, and Jefferson Hack, the editor who inspired the new line. No_Code mixes Tod's quality and heritage with influences from music, art and film. Men's and women's shoes are available.
