All Marketing articles – Page 22
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Christian Louboutin has received an honorary degree from the Fashion...
Christian Louboutin has received an honorary degree from the Fashion Institute of Technology of New York
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Luis Onofre is the first shoe designer to have won...
Luis Onofre is the first shoe designer to have won an award as “designer of the year” in his home country, Portugal. Onofre belongs to the third generation of a family that has been making shoes. He created his own brand in 1999 and opened his first single-brand stores in ...
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Tod's has launched a new social media platform, “Dots of...
Tod's has launched a new social media platform, “Dots of Life,” under the gommino.tods.com address, involving many important fashion bloggers
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Lloyd is presenting its new automated warehouse, which has a...
Lloyd is presenting its new automated warehouse, which has a capacity for 500,000 cartons, in a new film. The German company spent €6.5 million to create the new logistic center near its head office in Sulingen, which went into operation in October 2012.
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MBT has launched a new brand communication campaign to back...
MBT has launched a new brand communication campaign to back up sales of its spring/summer 2014 collection. Carrying the tagline “For the Human Movement,” it depicts real life situations, making a direct connection with the target customer. The campaign was developed in collaboration with Leo Burnett, the agency based in ...
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Zalando will be changing its advertising strategy. The TV commercial...
Zalando will be changing its advertising strategy. The TV commercial with the theme about people screaming as they receive the Zalando packages, will no longer be used. Zalando aims to expand its sales via smartphones and tablets and to develop its business in foreign markets. The online retailer sees great ...
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Gabor plans to expand its international advertising campaign for this...
Gabor plans to expand its international advertising campaign for this autumn/winter. While currently 2,000 locations are reserved for Gabor's campaign, an additional 2,000 billboards will be booked for the next season. Gabor is placing ads in about 25 magazines in Germany and 25 outside Germany, with more than 100 full-page ...
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Sioux, which relaunched its website at the beginning of this...
Sioux, which relaunched its website at the beginning of this year, is now taking care of its marketing in-house
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Dansko has unveiled its company blog, “Word of Foot,” a...
Dansko has unveiled its company blog, “Word of Foot,” a new way for consumers to connect with the brand, which complements Dansko's current social platforms. The blog contains interviews with designers, recipes, how-to guides, features from partner organizations and style guides for the different seasons. In the blog, readers can ...
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Foot on Mars, the new Spanish chain of franchised sports...
Foot on Mars, the new Spanish chain of franchised sports fashion stores of Twinner Iberia, has opened its own pages on Facebook and Instagram and launched a blog. It is accompanying the opening of the first two stores in Lugo and Santiago de Compostela in the past few weeks and ...
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Mimi Curry, chief operating officer in charge of day-to-day operations...
Mimi Curry, chief operating officer in charge of day-to-day operations at Dansko, has won an Executive Management Award from SmartCEO Magazine
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Barbara Meier, a 27-year-old German top model, is acting as...
Barbara Meier, a 27-year-old German top model, is acting as a testimonial for Skechers' Flex Appeal collection in Germany
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The HDS/L Awards were presented on the first days of...
The HDS/L Awards were presented on the first days of the GDS show. The German Shoe Prize went this year to KangaRoos for a model that was designed in cooperation with the rapper Cro. The HDS/L Junior Award went to a Czech designer, Barbora Augustinová.
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Wolverine Worldwide and some of its brands collected no less...
Wolverine Worldwide and some of its brands collected no less than five Footwear Plus Awards at the FFANY show in New York, based on the votes cast by thousands of U.S. retailers, including department stores, outdoor specialty stores and independents. As in 2011 and 2011, Wolverine was named 2013 Company ...
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Emu Australia launched a new logo and brand identity at...
Emu Australia launched a new logo and brand identity at the winter edition of Bread & Butter in Berlin. The company had a new and bigger stand in the “urban fashion” Hall 2 at the fair, where it also presented its new brand claim, “ever natural,” for the first time. ...
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Hub, the Dutch footwear brand, presented a new logo at...
Hub, the Dutch footwear brand, presented a new logo at the Bread & Butter and Bright shows in Berlin. It will only be featured at first on a newly created themed collection launched under the “rapid transit” slogan for autumn/winter 2014/15. From summer 2015, the brand will be putting the new ...
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Sperry Top-Sider has signed a sponsorship deal with Slater Trout,...
Sperry Top-Sider has signed a sponsorship deal with Slater Trout, a professional stand-up paddler from Florida
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A top fashion model, Sam Rollison, is the face of...
A top fashion model, Sam Rollison, is the face of LK Bennett for the spring/summer 2014 collection ++ Sioux, which is already an official supplier of the German Olympic team, has announced an endorsement deal with Kati Wilhelm, a successful German biathlon champion
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Scarpe & Scarpe, an Italian shoe retailer that currently operates...
Scarpe & Scarpe, an Italian shoe retailer that currently operates about 110 stores, has received a prize as “Retailer of the Year” at the Kiki Lab convention
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Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
